Apple Announced the iPad 15 Years Ago Today

Apple CEO Steve Jobs announced the original iPad 15 years ago today, marking one and a half decades of the company's "revolutionary" tablet.

original ipad 2
Jobs unveiled the first-generation ‌iPad‌ at the Yerba Buena Center for the Arts in San Francisco on January 27, 2010. Designed to fill the gap between smartphones and laptops, the original ‌iPad‌ featured a 9.7-inch LED-backlit multitouch display, Apple's first custom designed chip, a 30-pin dock connector, and up to 64GB storage. With a starting price of $499, it offered users a new way to browse the web, read eBooks, watch videos, and interact with Apple's growing app ecosystem. Jobs described it as "a magical and revolutionary device."

iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price. iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.

The ‌iPad‌ used a version of iOS tailored for its larger display, bringing a big-screen experience to familiar mobile apps like Safari, Mail, and Photos. It introduced the iBooks app and iBookstore as part of an effort to compete in the e-reading space dominated by Amazon's Kindle. Its design was characterized by thick black bezels, a physical home button, and a convex aluminum back. It weighed 1.5 pounds and offered 10 hours of battery life.

The initial reception to the ‌iPad‌ was mixed. While many praised its lightweight computing and media consumption experience, others questioned its necessity and potential to replace laptops.

Nevertheless, the ‌iPad‌ sold over 300,000 units on its launch day in April 2010 and one million within its first month. It catalyzed the creation of a new product category, sparking competition from rivals such as Samsung, Microsoft, and Amazon. By the end of 2010, Apple had sold over 15 million iPads, generating $9.5 billion in revenue and solidifying the device as a key pillar of the company's product lineup.

The ‌iPad‌ has since become a tentpole device for Apple, expanding into product lines including the iPad mini, iPad Air, and iPad Pro and accessories such as the Apple Pencil and Magic Keyboard. Subsequent models introduced cameras, multitasking, different display size options, USB-C connectivity, and more. See Apple's original press release from 2010 for more information.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forum: iPad

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iphone 17 pro majin bu sky blue

iPhone 17 Pro Allegedly Coming in Sky Blue Color Used for MacBook Air

Tuesday April 22, 2025 4:08 am PDT by
Apple will unveil the iPhone 17 Pro in a new Sky Blue color, the same color that debuted on the latest M4 MacBook Air models Apple released in March. That's according to the leaker Majin Bu. Concept mockup from Majin Bu Writing on his website, Bu claims that "sources close to the supply chain confirm that several iPhone 17 Pro prototypes have been made in various colors, with Sky Blue...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...

Top Rated Comments

Dr McKay Avatar
12 weeks ago
This is one of the products that I sometimes like to go back to the original MacRumors articles from its release and read the comments calling it a stupid product and claiming it’ll fail.

Edit: https://forums.macrumors.com/threads/apple-releases-ipad-tablet-new-sdk-ibooks-and-iwork-apps.854974/
Score: 28 Votes (Like | Disagree)
CrapShack Avatar
12 weeks ago
And it was doomed to FAILURE because it didn't run Flash.
Score: 20 Votes (Like | Disagree)
turbineseaplane Avatar
12 weeks ago
Love my iPad hardware

But do wish iPadOS was further along than where it is
Score: 14 Votes (Like | Disagree)
Blackstick Avatar
12 weeks ago
Was working the Apple Store back then (07-14). My roommate was the assistant store manager.

Night before this announcement, he was the closing manager and I was the closing Mac Genius. He was opening storage totes and containers somewhat absentmindedly in the manager's office and accidentally opened a sleeve marked "DO NOT OPEN UNTIL NOON EST ON JAN 27, 2010"

Out flew a display cardboard poster intended for the front of the store saying something like "Meet the iPad this April!"

Annnnnnnnd yeah, for 12 hours we knew the name and saw the face of the tablet. Basically before anyone outside Infinite Loop. We went to grab a late dinner and were like "man it's like a big iPhone, cool star trail wallpaper too... MacRumors would go nuts."
Score: 14 Votes (Like | Disagree)
abusbey3 Avatar
12 weeks ago
Bought one and loved it from the first. What a wonderful product.
Score: 13 Votes (Like | Disagree)
cicalinarrot Avatar
12 weeks ago
The iPad 15 hasn't come out yet, you dummy.
Score: 12 Votes (Like | Disagree)