Instagram Adds New Features to Reels as TikTok Ban Looms

With TikTok on track to be banned from U.S. app stores starting on Sunday, Instagram is adding new features to Reels, its video-based feature that's modeled after TikTok.

Instagram Feature 2
Going forward, there will be a new Reels feed that includes videos that your friends have liked or commented on, so you can see what your friends have watched and what they like. Your friends will also be able to see the videos that you have liked, which is something to be aware of.

In this new Reels feed filled with friend recommendations, there will be an option to "start a conversation" with someone over a reel that they've liked.

"We want Instagram to not only be a place where you consume entertaining content, but one where you connect over that content with friends," Instagram head Adam Mosseri said in a video announcing the change.

Instagram used to have a dedicated Activity feed that offered up this information, but it was removed several years ago. It is not yet known if Instagram plans to provide an opt-out for the new feed.

The new feed is rolling out in a handful of countries right now, with Instagram set to expand it in the future.

Instagram competitor TikTok could be unavailable to use starting on Sunday, which is the day U.S. app stores will be prohibited from distributing the app. Instagram could absorb some displaced TikTok users if that ends up happening.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
Global Close Your Rings Day Pin

Apple Stores Giving Away a Limited-Edition Pin For Free Today

Thursday April 24, 2025 10:15 am PDT by
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last. Photo Credit: Filip Chudzinski The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple Logo Spotlight Blue

White House Hits Back at Apple's Massive EU Fine

Thursday April 24, 2025 5:57 am PDT by
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports. The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
ipad air magic keyboard feature

iPadOS 19 Rumored to Show Mac-Like Menu Bar When Connected to Magic Keyboard

Thursday April 24, 2025 12:09 pm PDT by
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu. This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...

Top Rated Comments

spaxxedout Avatar
14 weeks ago
The MacRumors comment section is about as close as I get to social media these days.
Score: 23 Votes (Like | Disagree)
Belisama Avatar
14 weeks ago
The Chinese should not get data about your life!

Give your data and your life to Zuckerberg and Musk instead ???.
And trust them to take great care of your privacy...
Score: 23 Votes (Like | Disagree)
Mostly Adequate Avatar
14 weeks ago
I miss the pre-2006 internet, before social media started to creep everywhere online and offline…
Score: 21 Votes (Like | Disagree)
ProbablyDylan Avatar
14 weeks ago
Short form video really is a blight on society.
Score: 10 Votes (Like | Disagree)
sw1tcher Avatar
14 weeks ago

With TikTok on track to be banned from U.S. app stores starting on Sunday, Instagram is adding new features to Reels, its video-based feature that's modeled after TikTok.
? And Zuckerberg has the gall to say that Apple lacks innovation ('https://www.cnbc.com/2025/01/11/mark-zuckerberg-slams-apple-on-its-lack-of-innovation-and-random-rules.html'). Every new feature Meta/Facebook has rolled out is a copy of another companies feature.

Reels? [S]Copied from[/S] inspired by TikTok

Instagram Stories? [S]Copied from[/S] inspired by Snapchat

Threads? [S]Copied from[/S] inspired by Twitter/X

Community Notes? [S]Copied from[/S] inspired by Twitter/X

Messenger Rooms? [S]Copied from[/S] inspired by Zoom and/or Houseparty
Score: 7 Votes (Like | Disagree)
BGPL Avatar
14 weeks ago

They want to ban TikTok, but they can't ban pornography sites in America, on what planet does this make sense?
You are comparing apples and orangutans, exploitation of privacy and morality.
Score: 6 Votes (Like | Disagree)