Apple CEO Tim Cook Earned $74.6 Million in 2024 - MacRumors
Skip to Content

Apple CEO Tim Cook Earned $74.6 Million in 2024

Apple CEO Tim Cook earned $74.6 million in 2024, up from $63.2 million in 2023, Apple said in its annual proxy filing.

Tim Cook MacBook
Cook's earnings included a $3 million base salary, $58 million in stock awards, $12 million in performance-based awards, and $1.5 million in other compensation, such as 401(k) contributions, life insurance premiums, vacation cash-out, security expenses, and personal air travel expenses. Cook is required by Apple to use private aircraft for both business and personal travel.

Apple set a target compensation of $59 million for Cook, but Cook earned more through the cash incentive payout that executives receive when Apple performs well.

Though Cook's 2024 compensation exceeded what he earned in 2023, it was still down from the $99 million that he was awarded in 2022. Cook and the Board of Directors opted to decrease Cook's total compensation after his 2022 earnings reached almost $100 million.

Other Apple executives, including Luca Maestri, Kate Adams, Deirdre O'Brien, and Jeff Williams, earned $27.2 million.

Popular Stories

iPhone 4 on Black Feature

Full iPhone 4 'Antennagate' Q&A Video Surfaces After 16 Years

Thursday September 24, 2026 5:39 am PDT by
A 47-minute video of the Q&A session from Apple's 2010 iPhone 4 "antennagate" press conference has surfaced on YouTube, showing Steve Jobs, Tim Cook, and Bob Mansfield answering reporters' questions. The recording was highlighted by Daring Fireball's John Gruber, who attended the event. Apple called the July 16, 2010 press conference amid complaints that holding the iPhone 4 in a particular...
iPhone Ultra Fold Feature

Foldable iPhone Development History and Price Revealed in New Report

Tuesday September 8, 2026 5:55 am PDT by
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
Tim Cook Apple Logo

Tim Cook Won't Appear in Apple's September 9 Event Video

Monday September 7, 2026 2:27 am PDT by
Tim Cook will attend the screening for Apple's "Surprise and Shine" event this Wednesday, but he will not feature in the event video itself, according to sources cited by Bloomberg's Mark Gurman. Cook stepped down as Apple CEO on September 1 to become executive chairman of the company, paving the way for John Ternus to take over the top job. In his latest Power On newsletter, Gurman said that...

Top Rated Comments

23 months ago
No, he was *paid* that much. He didn't *earn* that much.
Score: 42 Votes (Like | Disagree)
23 months ago
It works out to roughly $100 per bug on iOS and macOS.
Score: 39 Votes (Like | Disagree)
23 months ago

He's the CEO of a multi trillion dollar company, yeah, he earned it.
You people act like management is easy.
no one earns that much.
Score: 35 Votes (Like | Disagree)
Devyn89 Avatar
23 months ago

He's the CEO of a multi trillion dollar company, yeah, he earned it.
You people act like management is easy.
It’s not 1,480x as hard as working as a store employee, which, assuming they make $50,000 (probably higher than a lot of them make for it was a round number so I went with it) he earned that much more.
Score: 34 Votes (Like | Disagree)
dannyyankou Avatar
23 months ago

Remember when Steve technically had a $1 salary?
That’s to reduce their tax burden. It’s not out of the goodness of their heart.
Score: 30 Votes (Like | Disagree)
23 months ago
No wonder he thinks “normal” people can afford an Apple Vision Pro. Absolutely out of touch with reality if that’s what he is payed!!
Score: 27 Votes (Like | Disagree)
Latest Stories
The 15 Best Apple Deals Under $200 for Prime Day
The 15 Best Apple Deals Under $200 for Prime Day
12 minutes ago
AirPods Pro 3 and AirPods Max 2 Get Big Price Drops for Prime Day
AirPods Pro 3 and AirPods Max 2 Get Big Price Drops for Prime Day
56 minutes ago
Apple Releases Second Public Betas of iOS 27.2 and macOS Golden Gate 27.2
Apple Releases Second Public Betas of iOS 27.2 and macOS Golden Gate 27.2
1 hour ago
'Crossy Road Rush' Launching Exclusively on Apple Arcade in November
'Crossy Road Rush' Launching Exclusively on Apple Arcade in November
2 hours ago
Apple Watch Series 9 vs. Series 12 Buyer's Guide: Is It Worth Upgrading?
Apple Watch Series 9 vs. Series 12 Buyer's Guide: Is It Worth Upgrading?
2 hours ago
Prime Day Savings: TVs, Headphones, Chargers, and Other Tech Accessories
Prime Day Savings: TVs, Headphones, Chargers, and Other Tech Accessories
3 hours ago
Apple TV 4K Rumored to Support Four HomePods for Surround Sound
Apple TV 4K Rumored to Support Four HomePods for Surround Sound
4 hours ago
iPhone 18 Pro and Duo Were Once Planned With 16GB RAM, Leaker Says
iPhone 18 Pro and Duo Were Once Planned With 16GB RAM, Leaker Says
4 hours ago
Apple's Entire Mac Lineup Gets Massive Discounts for Prime Day
Apple's Entire Mac Lineup Gets Massive Discounts for Prime Day
4 hours ago
Prime Day iPad Deals Include Low Prices on iPad Air, iPad Mini, and More
Prime Day iPad Deals Include Low Prices on iPad Air, iPad Mini, and More
5 hours ago
Apple's $634 Million Apple Watch Patent Bill Just Got Even Bigger
Apple's $634 Million Apple Watch Patent Bill Just Got Even Bigger
5 hours ago
Amazon Prime Big Deal Days Offers Major Discounts on AirPods, iPads, and Much More
Amazon Prime Big Deal Days Offers Major Discounts on AirPods, iPads, and Much More
10 minutes ago
Microsoft OneDrive to Drop Support for These iPhone Models
Microsoft OneDrive to Drop Support for These iPhone Models
6 hours ago
HomePod Mini Waits Reach Eight Weeks Ahead of Rumored Refresh
HomePod Mini Waits Reach Eight Weeks Ahead of Rumored Refresh
7 hours ago
Apple Music Is Getting a New Logo
Apple Music Is Getting a New Logo
7 hours ago
Apple Quietly Boosts Email Feature for iCloud+ Subscribers
Apple Quietly Boosts Email Feature for iCloud+ Subscribers
8 hours ago
iOS 27.2 May Let You Hide Specific Suggested Actions in Messages
iOS 27.2 May Let You Hide Specific Suggested Actions in Messages
9 hours ago
Sources: Apple Planning Two Sets of Product Launches in October
Sources: Apple Planning Two Sets of Product Launches in October
16 hours ago
Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store
Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store
16 hours ago
macOS 27.2 Adds Touch Gestures Ahead of MacBook Ultra
macOS 27.2 Adds Touch Gestures Ahead of MacBook Ultra
21 hours ago
Apple and AT&T Have Yet to Explain Cause of iPhone 18 Pro Max Issue
Apple and AT&T Have Yet to Explain Cause of iPhone 18 Pro Max Issue
21 hours ago
tvOS 27.2 Code Hints at Apple Intelligence for New Apple TV
tvOS 27.2 Code Hints at Apple Intelligence for New Apple TV
22 hours ago
Apple Seeds Third macOS Golden Gate 27.2 Beta to Developers
Apple Seeds Third macOS Golden Gate 27.2 Beta to Developers
1 day ago
Apple Releases Third watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
Apple Releases Third watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
1 day ago
Apple Releases Third iOS 27.2 Beta
Apple Releases Third iOS 27.2 Beta
1 day ago
Apple Cash Adds ID Check for Reloads, Teases Bank Funding
Apple Cash Adds ID Check for Reloads, Teases Bank Funding
1 day ago
Apple Configurator App Updated
Apple Configurator App Updated
1 day ago
Apple One Just Went Up in Price in These Countries
Apple One Just Went Up in Price in These Countries
1 day ago
iPhone 13 Pro vs. iPhone 18 Pro Buyer's Guide: Is It Worth Upgrading?
iPhone 13 Pro vs. iPhone 18 Pro Buyer's Guide: Is It Worth Upgrading?
1 day ago
iPad Could Get Significantly Thinner Bezels, Leaker Says
iPad Could Get Significantly Thinner Bezels, Leaker Says
1 day ago