Apple CEO Tim Cook Earned $74.6 Million in 2024

Apple CEO Tim Cook earned $74.6 million in 2024, up from $63.2 million in 2023, Apple said in its annual proxy filing.

Tim Cook MacBook
Cook's earnings included a $3 million base salary, $58 million in stock awards, $12 million in performance-based awards, and $1.5 million in other compensation, such as 401(k) contributions, life insurance premiums, vacation cash-out, security expenses, and personal air travel expenses. Cook is required by Apple to use private aircraft for both business and personal travel.

Apple set a target compensation of $59 million for Cook, but Cook earned more through the cash incentive payout that executives receive when Apple performs well.

Though Cook's 2024 compensation exceeded what he earned in 2023, it was still down from the $99 million that he was awarded in 2022. Cook and the Board of Directors opted to decrease Cook's total compensation after his 2022 earnings reached almost $100 million.

Other Apple executives, including Luca Maestri, Kate Adams, Deirdre O'Brien, and Jeff Williams, earned $27.2 million.

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Top Rated Comments

blahbar Avatar
3 hours ago at 03:00 pm
No, he was *paid* that much. He didn't *earn* that much.
Score: 6 Votes (Like | Disagree)
mxrider88 Avatar
3 hours ago at 03:15 pm
It works out to roughly $100 per bug on iOS and macOS.
Score: 6 Votes (Like | Disagree)
Devyn89 Avatar
2 hours ago at 03:34 pm

He's the CEO of a multi trillion dollar company, yeah, he earned it.
You people act like management is easy.
It’s not 1,480x as hard as working as a store employee, which, assuming they make $50,000 (probably higher than a lot of them make for it was a round number so I went with it) he earned that much more.
Score: 6 Votes (Like | Disagree)
steve09090 Avatar
1 hour ago at 04:42 pm

Absolutely outrageous that any single individual is paid this amount of money whether or not a public or private company! The share price is due to a mass amount of people, not one..to get Apple to where it is today.

This cannot be justified given Tim's pet project failires - AVP & Apple car losses when the project was dumped.

EVERY individual who works at Apple from gardener, coffee shop, cleaner, apple store employee..all the way up the chain deserve a massive raise!
Is research really a failure? Are you saying that nothing useful was learned during those times? Elon Musk keeps blowing up rockets, does that mean that the richest person in the world is a failure? No, every failure is an opportunity to learn.

And then of course, the late great Steve Jobs said: "you have to be willing to fail…you got to be willing to crash and burn."

So if the AVP ends up being a product that does not continue, the learnings in that device are incredible, and no other company has developed those capabilities to this day.
Score: 5 Votes (Like | Disagree)
SFjohn Avatar
37 minutes ago at 05:23 pm

I expect the company (with whom I have irrevocably tethered my livelihood) to be managed well. Tim Cook is no Steve Jobs, but he isn't steering the ship aground. Pay the man.

This said, I also expect Apple to continue to innovate instead of just 'upgrading' their products with simply more ram and better processors. Let's not prove Newton's First Law Of Motion, Mr. Cook.
I know the vast majority of of people here hate it, but the Apple Vision Pro is a pinnacle of innovation. The eye tracking & gestures based functionality is magnificent. ?? Those of you that think it’s impossible to earn as much as Tim Cook (who is a pauper to Mr Musk), try and take any company you head to an almost 4 Trillion market cap this past year and do that yourself.
Score: 5 Votes (Like | Disagree)
Apple Fan 2008 Avatar
3 hours ago at 03:05 pm

No, he was *paid* that much. He didn't *earn* that much.
He's the CEO of a multi trillion dollar company, yeah, he earned it.
You people act like management is easy.
Score: 5 Votes (Like | Disagree)