Apple Highlights Privacy Commitment After Settling Siri Spying Lawsuit
Apple today reiterated its commitment to Siri privacy, making it clear that Siri data has never been used to build marketing profiles, nor has any Siri information been made available to advertisers or sold for any purpose.
Apple's newsroom post comes after it settled a class action lawsuit related to Siri for $95 million. Plaintiffs accused Apple of recording conversations captured after accidental Siri activations, and then sharing information from those conversations with third-party advertisers.
Two plaintiffs claimed that after speaking about products like Air Jordan shoes and Olive Garden, their Apple devices showed ads for those products, while another said he received ads for a surgical treatment after discussing it privately with his doctor.
There has never been any indication that Apple shared Siri recordings, and Apple told MacRumors in a statement earlier this week that the lawsuit was settled to avoid additional litigation.
In its full privacy overview, Apple goes into detail on the Siri privacy protections that are in place to keep user data safe. Apple uses on-device Siri processing wherever possible, and minimizes the amount of data that's collected as much as possible.
Siri searches and requests are not associated with an Apple Account and cannot be linked to an individual user, with Apple instead using a random identifier to keep track of data as it's processed.
Apple says that it does not retain audio recordings of Siri interactions unless users explicitly opt in to help improve Siri, and even then, recordings are used just for that purpose.
Popular Stories
iOS 18.3 was released last month, so the first iOS 18.4 beta should be coming soon. iOS 18.4 is expected to be a more substantial update for the iPhone, with several new features and changes related to Apple Intelligence and beyond.
Apple's website suggests that iOS 18.4 will be released in April, following beta testing. Below, we outline what to expect from the update so far.
Apple...
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
iCloud+ is the official name for Apple's paid iCloud storage plans, which range from 50GB for $0.99 per month to 12TB for $59.99 per month in the United States. iCloud+ plans already come with multiple perks for free, such as Hide My Email and HomeKit Secure Video, and now there is another one...
Apple hasn't refreshed the Apple TV since 2022, but rumors suggest that we're finally going to get an update in 2025. We don't have a full picture of what to expect yet, but we have some hints on what's coming.
Subscribe to the MacRumors YouTube channel for more videos.
Updated A-Series Chip
The current Apple TV 4K uses the A15 Bionic chip that was in the iPhone 13 lineup, and it's time for...
Apple's next-generation iPhone SE could debut as soon as next week with a launch to follow later in February, reports Bloomberg's Mark Gurman. Apple isn't expected to hold an event for the iPhone SE 4, and will instead unveil the device through a press release.
The iPhone SE 4 is expected to have an iPhone 14-style design, with Apple eliminating the thick bezels and Touch ID Home button of...
Apple is internally testing iOS 18.3.1 for iPhones, according to our website's analytics logs, which have been a consistently reliable indicator of upcoming iOS versions. The software update should be released within the next few weeks.
iOS 18.3.1 should be a minor update that addresses software bugs and/or security vulnerabilities. Apple Intelligence notification summaries for news and...
The British government has secretly demanded that Apple give it blanket access to all encrypted user content uploaded to the cloud, reports The Washington Post.
The undisclosed order is said to have been issued last month, and requires that Apple creates a back door that allows UK security officials unencumbered access to encrypted user data worldwide – an unprecedented demand not before...
Disney+ lost 700,000 subscribers worldwide in recent months, according to Disney's earnings results for the first quarter of 2025.
Disney said it now has 124.6 million Disney+ subscribers, a decrease of 0.7 million compared to its subscriber numbers in the fourth quarter of 2024. The drop in subscribers comes after Disney+ prices increased in the fall. Disney+ with Ads went from $7.99 to...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
