Samsung Teases 'True AI Companion' Debuting on January 22 Alongside New Galaxy Smartphones

Samsung today announced that it will hold its next major "Unpacked" smartphone event on Wednesday, January 22 at 10:00 a.m. Pacific Time. The company claims that it will introduce the "next evolution" of Galaxy AI, which will change the way people interact with the world, setting a new bar for mobile AI experiences.


Samsung first showed off Galaxy AI in July when it introduced the Galaxy ZFold6 and the ZFlip6, demoing features like a sketch feature that turns drawings into images, a Notes app with translation and compose features, Google Gemini integration, text suggestions, real-time call translation, and AI photo tools like Portrait Studio for creating portrait styles for images.

The Unpacked event will see the launch of new S series smartphones that are designed to compete with Apple's flagship iPhone 16 models. This year, Samsung will debut the Galaxy S25 series with Qualcomm's Snapdragon 8 Elite chips.

Rumors suggest the new smartphones will have larger displays and a more curved design with rounded edges, though much of the focus is expected to be on AI features. Samsung is also working on an Android-based mixed reality headset that will run Google's Android XR operating system, and it's possible Samsung will show it off at the event. Samsung's upcoming headset will compete with the Apple Vision Pro, but it is not expected to be as expensive.

Tag: Samsung

Popular Stories

apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

turbineseaplane Avatar
13 months ago
Nobody wants this

Just stop

All of you companies

Please just stop
Score: 30 Votes (Like | Disagree)
dumastudetto Avatar
13 months ago
Interesting! It sounds like Samsung Galaxy S25 may feature some form of AI, but these new smartphones will never have true Apple Intelligence.
Score: 17 Votes (Like | Disagree)
Andres Cantu Avatar
13 months ago
AI is like the epitome of throw everything at the wall and see what sticks.

It hasn't stuck with consumers, but it sure as heck stuck with the higher stock prices for companies.
Score: 11 Votes (Like | Disagree)
CarAnalogy Avatar
13 months ago
Bixby is back! Everyone loved it so much the first time around.
Score: 10 Votes (Like | Disagree)
turbineseaplane Avatar
13 months ago

The Apple commercials with the AI wild , it shows the users being lazy , not knowing anything and everyone being so happy that they used AI and did nothing. It’s not making sense and we will stop buying your phones forever.
That was so dystopian and off putting

It blew me away that anyone at Apple thought those were “good” and definitely something they should release

I think one showed a wife who had totally forgotten her husband’s birthday and was embarrassingly having AI do a photo memory slapped together last second as a gift

That as your “gift” is embarrassing enough on its own.. to say nothing of totally forgetting your spouses birthday

Just horrendous concept and writing and all of it.

Maybe Apple Intelligence came up with the AD idea?
Score: 10 Votes (Like | Disagree)
lanomds1 Avatar
13 months ago
Won’t be difficult to beat Apple Intelligence. It’s the most useless feature on my Mac. Using ChatGPT directly is so much better and reliable. Not to mention asking Siri/Apple Intelligence for advanced math stuff — the equations come all broken.
Score: 9 Votes (Like | Disagree)