Weak OLED iPad Pro Demand Forces Panel Supplier to Pivot to iPhone

Apple supplier LG Display is adjusting its main OLED production line over concerns about lower-than-expected OLED iPad Pro demand, with the company now planning to repurpose the facility to manufacture iPhone displays, according to The Elec.

m4 iPad Pro Horizontal Feature Purple Triad
The production line currently manufactures OLED panels for tablets and PCs, but has been experiencing reduced operation rates due to sluggish demand for Apple's OLED iPad Pro models. As a result, LG Display plans to adapt it for iPhone OLED panel production.

Released in May of this year, the 11-inch and 13-inch devices marked Apple's first use of OLED technology in larger screens and were initially projected to ship up to 10 million units in 2024. However, market research firm Display Supply Chain Consultants (DSCC) in October significantly lowered that forecast to just 6.7 million units.

The move by LG Display means it can expand iPhone OLED panel production capacity without investing in an entirely new production line, which would cost around 2 trillion won ($1.5 billion). The existing OLED line, which cost 3.4 trillion won to build, can be adapted with minimal modifications.

The benefits of OLED technology include increased brightness, higher contrast ratio with deeper blacks, and improved power efficiency for longer battery life. The main technical difference between iPad and iPhone OLED panels lies in their construction: iPad displays use glass substrates with thin film encapsulation (TFE), while iPhone panels utilize a polyimide substrate with TFE and feature a single emission layer instead of two.

According to the Taiwanese report, LG Display aims to maintain sufficient iPad OLED inventory through February while seeking Apple's approval for the production line modification. The company has set an ambitious target to supply 70 million iPhone OLED panels in 2024, up from mid-60 million units last year and 51.8 million units in 2023.

Apple is said to be working on an OLED version of the iPad Air, with a potential release in 2026. However, due to sluggish sales of OLED ‌iPad Pro‌ models, the ‌iPad Air‌'s switch from LCD to OLED could be delayed by more than a year, according to DSCC. Apple's 14-inch and 16-inch MacBook Pro models are expected to switch from mini-LED to OLED as early as 2026.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Neutral)

Popular Stories

apple wallet drivers license feature iPhone 15 pro

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Thursday January 2, 2025 6:45 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
Generic iOS 18

Here's What's New in iOS 18.3 So Far

Friday January 3, 2025 11:58 am PST by
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope. Below, we outline what is new in iOS 18.3 so far. The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
iPhone 17 Slim Feature Single Camera 1 Redux

iPhone 17 Air's Thickness and Price Range Revealed in New Report

Friday January 3, 2025 7:16 am PST by
Apple is widely rumored to be planning an ultra-thin iPhone 17 model for release later this year, and a new report offers a few purported details. South Korea's Sisa Journal today reported that Apple is aiming for the so-called "iPhone 17 Air" to be 6.25mm thick. If that measurement ends up being accurate, the device would become the thinnest iPhone ever, topping the current 6.9mm record set ...
MacBook Air 15 Inch Feature Purple

New MacBook Air Models Coming Soon With These Rumored Features

Thursday January 2, 2025 6:42 am PST by
One of Apple's first product announcements of 2025 will likely be updated 13-inch and 15-inch MacBook Air models with the M4 chip. Below, we recap rumors about the next MacBook Air models. New Features Expected The new MacBook Air models are expected to be equipped with Apple's already-released M4 chip, which has a 10-core CPU and a 10-core GPU. Apple already updated the MacBook...
Apple Intelligence General Feature

Here's What's Changing With Siri in 2025

Friday January 3, 2025 2:52 pm PST by
Apple started making Siri more capable with Apple Intelligence features in iOS 18.1 and iOS 18.2, but there are additional Siri updates that are set to come in 2025 with iOS 18 and iOS 19. By this time next year, Siri should be much smarter, if Apple's planned changes live up to what the company says is coming. Features Coming in iOS 18 The best new Siri features haven't been added yet,...
iOS 18

Apple Releases iOS 18.2.1 With Bug Fixes

Monday January 6, 2025 10:07 am PST by
Apple today released iOS 18.2.1 and iPadOS 18.2.1, minor updates to the iOS 18 and iPadOS 18 operating systems. iOS 18.2.1 and iPadOS 18.2.1 come almost a month after Apple released iOS 18.2 and iPadOS 18.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, iOS 18.2.1...
iPhone 17 Pro Dual Tone Rectangle Slimmer Feature 1

iPhone 17 Said to Feature More Seamless Camera Bump Design

Monday January 6, 2025 2:56 am PST by
The design of this year's next-generation iPhone 17 will allegedly feature a smoother transition between the edges of the device and the back cover, owing to Apple's use of a new glass-and-metal splicing material process. That's according to the Weibo-based leaker Fixed Focus Digital. In a post on Monday, the Chinese leaker claimed that suppliers say the iPhone 17 is adopting a "process...
maxresdefault

Review: Apple's M4 Mac Mini is the Best Desktop Mac

Friday January 3, 2025 10:47 am PST by
Apple refreshed the Mac mini back in November, adding M4 chips and increasing the base memory. We did a hands-on impressions video at the time, but we thought we'd follow that up with a more in-depth review now that we've had more time to spend with Apple's cheapest desktop machine. Subscribe to the MacRumors YouTube channel for more videos. Priced starting at $599, the Mac mini offers the...

Top Rated Comments

abatabia Avatar
1 day ago at 04:27 am
I hate to keep sounding like a broken comment record, but until iPadOS does more, there is no point in spending so much money on an iPad Pro when software wise it is the same as an iPad or iPad Air. No point.
Score: 48 Votes (Like | Disagree)
jayducharme Avatar
1 day ago at 04:23 am
I have the new OLED iPad Pro and I honestly can’t tell much difference from my previous iPad Pro. The screen is fine, but certainly not as vivid as I expected. I suspect two things might have impacted sales: the higher cost of the new iPad and the fact that older iPads still work just fine.
Score: 22 Votes (Like | Disagree)
Antes Avatar
23 hours ago at 05:03 am
I honestly love this screen but I do think the iPad Pro is way overpriced. The lineup is also confusing as spending more means buying different more expensive accessories
Score: 16 Votes (Like | Disagree)
Sippincider Avatar
23 hours ago at 05:08 am

I hate to keep sounding like a broken comment record, but until iPadOS does more, there is no point in spending so much money on an iPad Pro
Esp. when a 15" 2TB MacBook Air and a 13" 2TB iPad Pro are the exact same price.
Score: 15 Votes (Like | Disagree)
brofkand Avatar
23 hours ago at 05:08 am
People are sick of Apple’s training wheels OS.
Score: 14 Votes (Like | Disagree)
one more Avatar
1 day ago at 04:36 am
iPad Pro is too expensive for what it is by today’s standards. Apple should have moved Air to OLED first, those would probably sell better.
Score: 13 Votes (Like | Disagree)