Apple Watch Will Motivate You to Meet Your 2025 Fitness Goals, Apple Says in New Ad

Apple today shared a new ad promoting the Apple Watch Series 10, linking it to the tradition of setting New Year's resolutions.


In the spot, Apple explains that the second Friday of January is when most people stop meeting their goals, suggesting that the Apple Watch can provide the necessary motivation to keep going.

"This year, what if a little bit of help on our wrists could help us quit, quitting?" asks the ad, followed by the tagline "motivation on your wrist."

Apple highlights the Apple Watch notifications for closing activity rings and meeting workout goals, along with specific running-focused features such as the option to track pace and get alerts to step it up.

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Top Rated Comments

Expos of 1969 Avatar
16 weeks ago

Keep cringing with their new ads. I really just don't care for the ad campaigns they use now and the watch still doesn't have O2 sensing back.
While I dislike many of their ads, I think this one is pretty good. Very brief and right to the point.
Score: 12 Votes (Like | Disagree)
arc of the universe Avatar
16 weeks ago
my daughter gave me my apple Watch as a gift, in January 2023.
been using it for almost 2 years.
these two years have been my most active (most workouts), probably ever.
did the Watch achieve this? no. of course not. i achieved it.
did my Watch help me to keep going, giving me data that i used to increase my runs and long distance walks, much like the young woman in the ad?
yes. a definite yes.
i love the freedom (notifications and apple pay). and every data point that it provides.
Score: 12 Votes (Like | Disagree)
coffeemilktea Avatar
16 weeks ago
Getting nagged by a watch... modern technology is such a beautiful thing. ?
Score: 10 Votes (Like | Disagree)
WarmWinterHat Avatar
16 weeks ago

Keep cringing with their new ads. I really just don't care for the ad campaigns they use now and the watch still doesn't have O2 sensing back.
It still has it in places other than the US, and it's still there, just disabled.

I personally don't care anything about the O2 sensor, and haven't in the over 15 years that I've been using GPS watches. It never mattered much for my running.
Score: 6 Votes (Like | Disagree)
Ghost31 Avatar
16 weeks ago
Hey Apple, don’t tell me what to do. I’ve been quitting all my life and I’m not about to stop now.
Score: 6 Votes (Like | Disagree)
JapanApple Avatar
16 weeks ago
I say yes. I have been using it for years and lost 45 pounds in 3 years. Yes, it helps get my workouts done. ?
Score: 5 Votes (Like | Disagree)