Apple Explains Why It Doesn't Plan to Create a Search Engine
Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google.
In a declaration filed with a U.S. federal court in Washington, D.C. last week, Cue said Apple is against the idea for the following reasons:
- The development of a search engine would cost Apple "billions of dollars" and "take many years," and this would divert investment money and employees away from "other growth areas" that the company is focused on.
- The search business is "rapidly evolving" due to artificial intelligence, so it would be "economically risky" for Apple to create a search engine.
- In order to create a "viable" search engine business, Apple would be required to "sell targeted advertising," which is "not a core business" for the company and would go against its "longstanding privacy commitments."
- Apple does not have enough "specialized professionals" and "operational infrastructure" needed to build and run a successful search engine business.
Earlier this year, as part of the U.S. Department of Justice's antitrust trial against Google, the court declared that the deal that sees Google set as the default search engine in Apple's web browser Safari is illegal. In his declaration, Cue asked the court to allow Apple to defend the deal by having its own witnesses testify during the trial.
"Only Apple can speak to what kinds of future collaborations can best serve its users," wrote Cue. "Apple is relentlessly focused on creating the best user experience possible and explores potential partnerships and arrangements with other companies to make that happen."
As part of the deal, Cue revealed that Google paid Apple roughly $20 billion in 2022 alone.
If the agreement can no longer continue, Cue said "it would hamstring Apple's ability to continue delivering products that best serve its users' needs."
The declaration was earlier reported by Reuters.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then.
We've rounded up a list of everything that we're still waiting to see from Apple in 2025.
iPhone 17, 17 Air, and 17 Pro - We get...
Apple's upcoming foldable iPhone (or "iPhone Fold") will feature two screens as part of its book-style design, and a Chinese leaker claims to know the resolutions for both of them.
According to the Weibo-based account Digital Chat Station, the inner display, which is approximately 7.76 inches, will use a 2,713 x 1,920 resolution and feature "under-screen camera technology." Meanwhile, the...
A common complaint about the iPad Pro is that the iPadOS software platform fails to fully take advantage of the device's powerful hardware.
That could soon change.
Bloomberg's Mark Gurman today said that iPadOS 19 will be "more like macOS."
Gurman said that iPadOS 19 will be "more like a Mac" in three ways:Improved productivity
Improved multitasking
Improved app window management...
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
Apple is working on a new version of the Vision Pro with two key advantages over the current model, according to Bloomberg's Mark Gurman.
Specifically, in his Power On newsletter today, Gurman said Apple is developing a new headset that is both lighter and less expensive than the current Vision Pro, which starts at $3,499 in the U.S. and weighs up to 1.5 pounds.
Gurman said Apple is also...
On this week's episode of The MacRumors Show, we catch up on the latest iOS 19 and watchOS 12 rumors, upcoming devices, and more.
Subscribe to The MacRumors Show YouTube channel for more videos
Detailed new renders from leaker Jon Prosser claim to provide the best look yet at the complete redesign rumored to arrive in iOS 19, showing more rounded elements, lighting effects, translucency, and...
It was a big week for leaks and rumors in the Apple world, with fresh claims about iOS 19, the iPhone 17 Pro, and even the 20th anniversary iPhone coming a couple of years from now.
Sources also spilled the tea on the inner turmoil at Apple around the Apple Intelligence-driven Siri revamp that has seen significant delays, so read on below for all the details on these stories and more!
iOS ...
