$99 Apple TV Might Make a Comeback Next Year

A new Apple TV streaming box is rumored to launch next year, and there is a possibility that the device's U.S. pricing will start at just $99.

apple tv 4k new orange
Shortly after the current Apple TV 4K model launched in October 2022, Apple supply chain analyst Ming-Chi Kuo predicted that the next Apple TV would be "more affordable" than the current model. He said a "sub-$100 price" would be the "sweet spot" for the Apple TV, but exact pricing for the next model remains to be seen.

Both the 2010 and 2012 versions of the Apple TV were priced at $99 in the U.S. at launch, and Apple eventually lowered the price of the 2012 model to $69, so there is precedent for a sub-$100 Apple TV that would better compete with lower-priced streaming devices like the Google TV Streamer, which costs $99.99. Amazon and Roku have even cheaper streaming stick options starting as low as $24.99 on sale.

In the U.S., the current Apple TV starts at $129 with 64GB of storage, and a 128GB model with an added Ethernet port is available for $149.

Rumored features for the next Apple TV include a faster A-series chip and Wi-Fi 6E support.

A built-in camera has also been rumored for a future Apple TV model. tvOS 17 added a FaceTime app to the Apple TV, allowing for users to have video calls by using the rear camera on a connected iPhone or iPad. If the Apple TV gained a built-in camera, users would no longer need to rely on an external device for video calls on the TV.

It is unclear exactly when in 2025 the new Apple TV will be released.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
iPhone Security Feature 25

Five iPhone Security Features You Should Be Using

Wednesday April 16, 2025 4:15 pm PDT by
Apple has quite a few security features that it's added to iPhones, iPads, and Macs over the years. Now more than ever, it's important to make sure you're taking advantage of the built-in security tools that are available to keep yourself and your data safe, so we've rounded up a list of the most important options. If you don't already have these enabled, you might want to consider turning...
vision air cable

Images of Apple 'Vision Air' Power Cable Emerge Online

Thursday April 17, 2025 5:55 am PDT by
More images of a redesigned power cable allegedly for a future Apple "Vision Air" headset were today shared online by the prototype collector and leaker known as "Kosutami." Yesterday, the leaker explained that the Apple "Vision Air" will feature a thinner design and switch the battery enclosure and several of its internal structures to titanium to reduce the device's overall weight. Most of ...

Top Rated Comments

artifex Avatar
17 weeks ago

dont most TVs have this an app?

Why even sell it even for $99? I saw 50 inch tvs for $200 on Black Friday. I also bought 3 55 inch Hisense tvs with the Apple TV app for $280. Samsungs are not much more expensive than that.

I think the technology is pointless now unless they make it a video game system somehow.

I have 3 of the latest ones because of a cable promo but even when the $150 one came out it was outdated and way way over priced.
One reason a lot of people buy these boxes is because the built-in OS on their TV is either obsolete or has a ton of ads in the interface or harvests all kinds of data, or some combination of the three.

My parents have a decent 4K tv that is old enough that the new streaming ads in some of the channel apps can crash them, but the panel and sound is still good. They're going to buy a new one, but why throw that tv away when I can just get a box and stick it in the guest bedroom or something?
Score: 12 Votes (Like | Disagree)
HobeSoundDarryl Avatar
17 weeks ago

dont most TVs have this an app?

Why even sell it even for $99? I saw 50 inch tvs for $200 on Black Friday. I also bought 3 55 inch Hisense tvs with the Apple TV app for $280. Samsungs are not much more expensive than that.
AppleTV (the app) vs. AppleTV (the box) are as night & day as any iPhone app vs. iPhone. One app is not the entire product.

I consider this perhaps the worst naming decision by Apple in their history because it drives this very common confusion:

* AppleTV (the box) capable of running thousands of apps
* AppleTV (the app) is only one app among those thousands
* AppleTV+ (the service) is the content creation entity that feeds the one app among those thousands.

No surprise people get confused, undermining sales of the box by making them believe that the app freely available on many TV brands is the same as the box.

For anyone still confused, Mcintosh Apples and Apple Macintosh are just as night & day. ;)

As are Apple Ltd (the Beatles company) and Apple Inc.

Or Mac (cosmetics) and Mac (computers).

Etc.
Score: 11 Votes (Like | Disagree)
Lounge vibes 05 Avatar
17 weeks ago
The camera wasn’t even rumored for the Apple TV, it was rumored for the HomePad speaker thing.
Obviously they aren’t going to put a camera in the tiny box that sitsbelow, behind or inside of an entertainment center near a TV.
What would a camera like that even capture, the inside of a cabinet?

Obviously, the HomePod with a display (or HomePad) will have a camera that you can probably access via the Apple TV.
But a tiny camera in the $99 box? No.
Score: 9 Votes (Like | Disagree)
Fyrus Avatar
17 weeks ago

And there have been no sales on the current models… my 2nd gen does everything streaming just fine, so let’s wait and see and I have some duct tape laid away for that rumored stupid camera
Even the first generation 4K ATV would still be fine for most people and that one has an Ethernet port on the cheapest one.
Score: 9 Votes (Like | Disagree)
Spokeyourname Avatar
17 weeks ago
No one needs a built-in camera. Most of these devices are stuck to the back of a TV or in an entertainment center. What we need is high-res audio, pass through, and AI audio/video upscaling.
Score: 6 Votes (Like | Disagree)
jz0309 Avatar
17 weeks ago
And there have been no sales on the current models… my 2nd gen does everything streaming just fine, so let’s wait and see and I have some duct tape laid away for that rumored stupid camera
Score: 5 Votes (Like | Disagree)