Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup.

mac pro creativity
The redesign took the ‌Mac Pro‌ in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of the ‌Mac Pro‌'s components were mounted around a central thermal dissipation core, cooled by a single fan that pulled air from under the case, through the core, and out the top. The fan could spin more slowly than smaller fans and keep the Mac extremely quiet, even during intense operations.

Apple announced the radically redesigned ‌Mac Pro‌ at its Worldwide Developers Conference (WWDC) in 2013. During the announcement, Apple's Phil Schiller infamously remarked "Can't innovate anymore, my ass." The comment was directed at critics who pointed at the previous ‌Mac Pro‌'s lack of updates and claimed Apple had largely abandoned its pro user base and was out of ideas.

schiller mac pro‌Phil Schiller‌ unveiling the redesigned ‌Mac Pro‌ in 2013

Apple said that the new ‌Mac Pro‌ offered twice the overall performance of the previous generation while taking up less than one-eighth of the volume, thanks to its unified thermal core. The ‌Mac Pro‌ twinned Intel Xeon processors with dual AMD FirePro workstation GPUs, enabling it to deliver seven teraflops of computing power.

While the striking design was undoubtedly ambitious, users were unhappy with the way that almost all expansion had to be served externally by Thunderbolt 2 ports. Many professional users who were reliant on powerful hardware could not get past the ‌Mac Pro‌'s lack of internal slots to add graphics cards and memory.

The result was a device that was unable to adapt to changing hardware trends. Even Apple seemed unsure how to offer a meaningful hardware update for the ‌Mac Pro‌; as recently as 2019, it was possible to buy a brand new trashcan ‌Mac Pro‌ from Apple, with no upgrades coming to the device during the preceding six years.

This led Apple to make a rare admission of the product's failure during a meeting with reporters in April 2017, explaining in detail why the device didn't succeed in the way it had hoped. In 2019, Apple's full mea culpa came in the form of yet another ‌Mac Pro‌ redesign, which took the machine back to a highly modular tower form factor with eight PCIe slots and three impeller fans.

Yet in many respects, what the 2013 ‌Mac Pro‌ set out to achieve—a small, powerful computer for professionals, with external expansion only—lives on and has been executed more effectively by the Mac Studio.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Popular Stories

iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
Apple 2025 Thumb 1

Two of Apple's Oldest Products Are Finally Getting Updated This Year

Friday February 14, 2025 6:03 am PST by
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products. Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year. Below, we recap rumors about the HomePod mini 2 and AirTag 2. HomePod mini 2 In January 2025, Bloomberg's Mark Gurman said Apple is ...
macbook air blue

Gurman: M4 MacBook Air Models to Launch by March 'At the Latest'

Monday February 17, 2025 2:30 am PST by
Apple will begin selling new MacBook Air models featuring its latest M4 chip by March "at the latest," mirroring the time frame of the M3 MacBook Air launch last year, according to Bloomberg's Mark Gurman. Apple last updated the MacBook Air line in March 2024. Gurman's comments appeared in his latest Power On newsletter, suggesting the reporter is no further forward on learning the exact...
iPhone 17 Air Front Page Tech 2

'iPhone 17 Air' With Ultra-Thin Design Allegedly Revealed in New Video

Monday February 17, 2025 6:53 pm PST by
YouTube channel Front Page Tech today revealed the alleged design of Apple's widely-rumored "iPhone 17 Air" model, set to launch later this year. "iPhone 17 Air" render created by @zellzoi for Front Page Tech In a video uploaded today, Front Page Tech shared renders depicting what it believes is likely the final design of the "iPhone 17 Air." The device is expected to feature an ultra-thin...

Top Rated Comments

karnac Avatar
9 weeks ago
I picked up the 12 core D700 model for $300 on Facebook marketplace. Took it apart and redid all the thermal paste. It’s a solid secondary machine and also the coolest Mac I own. I think it’s a really unique and aesthetically pleasing computer. Gives me joy to see it every time I walk into my office.
Score: 68 Votes (Like | Disagree)
CalMin Avatar
9 weeks ago
This was a design that needed Apple silicon before Apple silicon existed. It was still form over function - but I remember being really excited about it until saw the price. And even then - if I had the need I would have bought one.
Score: 43 Votes (Like | Disagree)
Keebler Avatar
9 weeks ago
Maybe an unpopular opinion, but I liked it. I bought one a couple years later and it was fantastic for editing photos and video. It was super quiet. I never had any problems with mine.
Score: 41 Votes (Like | Disagree)
macvicta Avatar
9 weeks ago
11 years already? Man, time flies. And the older you get, the faster it moves.
Score: 32 Votes (Like | Disagree)
kwikdeth Avatar
9 weeks ago
I've been saying it for years, it would have been more successful if they launched it as a new product line instead of a Mac pro replacement. Like the spot the Mac Studio holds now.
Score: 31 Votes (Like | Disagree)
Agent4797 Avatar
9 weeks ago
I really wish this form makes a comeback with apple silicon, it is so gorgeous and unique
Score: 30 Votes (Like | Disagree)