Apple Uses Amazon's Custom AI Chips for Search Services
Apple uses custom Inferentia and Graviton artificial intelligence chips from Amazon Web Services for search services, Apple machine learning and AI director Benoit Dupin said today at the AWS re:Invent conference (via CNBC).
Dupin said that Amazon's AI chips are "reliable, definite, and able to serve [Apple] customers worldwide." AWS and Amazon have a "strong relationship," and Apple plans to test whether Amazon's Trainium2 chip can be used for pre-training Apple Intelligence and other AI models. Amazon announced rental opportunities for the Trainium2 chip today.
Apple has used AWS for more than 10 years for Siri, Apple Maps, and Apple Music. With Amazon's Inferentia and Graviton chips, Apple has seen a 40 percent efficiency gain, and with Trainium2, Dupin said Apple expects up to a 50 percent improvement in efficiency with pre-training.
Nvidia is the market leader when it comes to GPUs for AI training, but companies like Amazon are aiming to compete with lower-cost options.
Popular Stories
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
One of Apple's first product announcements of 2025 will likely be updated 13-inch and 15-inch MacBook Air models with the M4 chip.
Below, we recap rumors about the next MacBook Air models.
New Features
Expected
The new MacBook Air models are expected to be equipped with Apple's already-released M4 chip, which has a 10-core CPU and a 10-core GPU.
Apple already updated the MacBook...
Apple is widely rumored to be planning an ultra-thin iPhone 17 model for release later this year, and a new report offers a few purported details.
South Korea's Sisa Journal today reported that Apple is aiming for the so-called "iPhone 17 Air" to be 6.25mm thick. If that measurement ends up being accurate, the device would become the thinnest iPhone ever, topping the current 6.9mm record set ...
Apple's first-generation Vision Pro headset may have now ceased production, following reports of reduced demand and production cuts earlier in the year.
In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of potential plans to stop making the current version of the device completely by the end of 2024. With the year now...
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope.
Below, we outline what is new in iOS 18.3 so far.
The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
Apple is expected to release a fourth-generation iPhone SE in March, but it has been rumored that the device will have a different name.
The device succeeding the third-generation iPhone SE will be named the iPhone 16E, according to a December 13 post from Fixed Focus Digital, an account with over two million followers on Chinese social media platform Weibo. On December 31, another leaker...
For over a decade, Apple has consistently announced all-new hardware product lines, from the iPad in 2010 to the Vision Pro in 2023. But for the first time in 14 years, Apple failed to announce any major new hardware products in 2024, focusing solely on updates and refinements to its existing product lines.
While Apple unveiled a large number of significant hardware refreshes in 2024, such...
Apple started making Siri more capable with Apple Intelligence features in iOS 18.1 and iOS 18.2, but there are additional Siri updates that are set to come in 2025 with iOS 18 and iOS 19. By this time next year, Siri should be much smarter, if Apple's planned changes live up to what the company says is coming.
Features Coming in iOS 18
The best new Siri features haven't been added yet,...
