Apple Has Scaled Back (PRODUCT)RED Color Option Over Past Few Years
Since 2006, Apple has partnered with the (RED) brand to raise money for The Global Fund, an organization that aims to combat diseases such as HIV/AIDS, tuberculosis, and malaria in Africa. Through this partnership, Apple has long offered a (PRODUCT)RED color option for some products, but it has scaled back this effort over the past few years.
The only current-generation (PRODUCT)RED product that Apple sells new is the iPhone SE 3, which is expected to be discontinued in March. Beyond that, its only remaining (PRODUCT)RED products are the iPhone 14 and a handful of older iPhone cases.
Apple did not offer any iPhone 15 models in (PRODUCT)RED, and that trend has continued with iPhone 16 models so far. It did offer the aluminum Apple Watch Series 9 in (PRODUCT)RED last year, but that device has since been discontinued, and the color option is not available for the Apple Watch Series 10. Apple also discontinued the (PRODUCT)RED version of the Sport Band that was available alongside the Series 9.
In addition, Apple has used different branding for newer Beats products available in red, such as Statement Red and Transparent Red.
Does this mean Apple is slowly phasing out the (PRODUCT)RED brand? It's hard to say for sure yet, as the color could return from time to time more selectively. The number of products available in (PRODUCT)RED has certainly dwindled over the past two years, though, so the future of the color seems to be in jeopardy.
Apple continues to support The Global Fund through its annual Apple Pay donation program, which returns from November 29 through December 8.
Popular Stories
Apple has announced that iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 will be released today following more than six weeks of beta testing.
For the iPhone 15 Pro and iPhone 16 models, the update introduces additional Apple Intelligence features, including Genmoji for creating custom emoji, Image Playground and Image Wand for generating images, and ChatGPT integration for Siri. There is also ...
Apple today seeded the second release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS 15.2 updates to developers and public beta testers for testing purposes, a week after releasing the first RCs. The first iOS 18.2 RC had a build number of 22C150, while the second RC's build number is 22C151. Release candidates represent the final version of beta software that's expected to see a ...
Apple's forthcoming iPhone SE 4 will feature a single 48-megapixel rear camera and a 12-megapixel TrueDepth camera on the front, according to details revealed in a new Korean supply chain report.
ET News reports that Korea-based LG Innotek is the main supplier of the front and rear camera modules for the more budget-friendly ~$400 device, which is expected to launch in the first quarter of...
Apple plans to remove the notch from the MacBook Pro in a few years from now, according to a roadmap shared by research firm Omdia.
The roadmap shows that 14-inch and 16-inch MacBook Pro models released in 2026 will have a hole-punch camera at the top of the display, instead of a notch. It is unclear if there would simply be a pinhole in the display, or if Apple would expand the iPhone's...
Norwegian payment service Vipps has become the world's first company to launch a competing tap-to-pay solution to Apple Pay on iPhone, following Apple's agreement with European regulators to open up its NFC technology to third parties.
Starting December 9, Vipps users in Norway can make contactless payments in stores using their iPhones. The service initially supports customers of SpareBank...
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
Apple is ramping up work on a blood pressure monitoring feature for the Apple Watch and it could be ready as soon as 2025, reports Bloomberg's Mark Gurman. Blood pressure monitoring is a health addition that Apple has been working on for the last several years, and based on rumors, Apple wanted to debut it in 2024.
The feature would not provide exact systolic and diastolic blood pressure...
Wednesday December 11, 2024 10:02 am PST by
Juli CloverApple today released macOS Sequoia 15.2, the second update to the macOS Sequoia operating system that was released in September. macOS Sequoia 15.2 comes over a month after the release of macOS Sequoia 15.1.
Mac users can download the macOS Sequoia update through the Software Update section of System Settings.
macOS Sequoia 15.2 adds Image Playground, an app that lets you create...
