Apple Vision Pro Launches in Two More Countries

Apple Vision Pro launched in stores and began arriving to customers today in South Korea and the United Arab Emirates. In addition, customers can now schedule a free 30-minute appointment to demo the headset at Apple Store locations in both countries.

Apple has localized Vision Pro pages in South Korea and the United Arab Emirates with more details about the headset, for those unfamiliar.

Apple first released the Vision Pro in the U.S. in February, with pricing starting at $3,499. In June and July, the headset launched in Australia, Canada, France, Germany, the U.K., China, Hong Kong, Japan, and Singapore. With the additions of South Korea and the United Arab Emirates, the headset is now available in 12 countries and regions.

In July, research firm IDC estimated that Vision Pro sales would total less than 500,000 units this year. In a recent interview, Apple CEO Tim Cook acknowledged that the Vision Pro is not a mass-market product due to its high price.

"At $3,500, it's not a mass-market product," said Cook. "Right now, it's an early-adopter product. People who want to have tomorrow's technology today—that's who it's for. Fortunately, there's enough people who are in that camp that it's exciting."

Currently in beta, visionOS 2.2 adds an ultra-wide mode to the Mac Virtual Display feature.