The Weeknd's 'Open Hearts' Immersive Music Experience Launches on Apple Vision Pro

Apple Vision Pro users can now watch "The Weeknd: Open Hearts," a new immersive music experience that features Canadian singer-songwriter The Weeknd. Filmed in ultra-high resolution 180-degree Apple Immersive Video with Spatial Audio, the music experience is designed to put viewers in the center of the action, according to Apple.


Open Hearts invites viewers to journey alongside The Weeknd as he walks through a surreal cityscape inspired by downtown Los Angeles. Apple vice president of Marketing Communications Tor Myhren said that Open Hearts is a leap forward in the intersection between music and technology.

Apple Immersive Video brings The Weeknd's creative vision to life in an entirely new way with Open Hearts, a groundbreaking music experience available only on Apple Vision Pro. With Vision Pro, fans experience storytelling in ways that were not possible before: with immersive visuals and Spatial Audio that make them feel like they're right in the middle of the action. This is an exciting leap forward in how music and technology come together to deliver memorable experiences for fans, and we're proud to collaborate with The Weeknd to make it happen.

With Open Hearts, The Weeknd is promoting his upcoming album "Hurry Up Tomorrow." Apple customers without a Vision Pro who want to watch Open Hearts can visit an Apple retail store.

Open Hearts is available for free through the Apple TV app on Vision Pro. The music experience will be followed by Concert for One, another immersive music experience, on November 22. Concert for One will feature intimate performances with the world's biggest artists, kicking off with singer-songwriter RAYE.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

iOS 18

Apple Says iOS 18.4 Will Be Released in April With These New Features

Wednesday February 26, 2025 7:15 am PST by
In a recent press release, Apple confirmed that iOS 18.4 will be released in April. From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
Generic iPhone 17 Feature With Full Width Dynamic Island

Latest iPhone 17 Series CAD Images in Line With Redesign Rumors

Friday February 28, 2025 2:51 am PST by
Apple is expected to embrace a new camera system design for some models in its upcoming iPhone 17 series, and the latest purported CAD images don't deviate from what we have been hearing lately about Apple's new lineup. If you do not like the sound of an iPhone with a Google Pixel-style camera bar, look away now. Seasoned leaker Sonny Dickson shared the following images in a post on X...
iphone 16e usb c feature

Apple Provides Reason for iPhone 16e's Lack of MagSafe

Friday February 28, 2025 4:39 am PST by
Apple has offered a reason why the iPhone 16e doesn't include MagSafe, one of the more notable omissions from its latest entry-level smartphone. According to Apple representatives who spoke to Daring Fireball's John Gruber, MagSafe is not included in the iPhone 16e because "most people in the iPhone 16e's target audience exclusively charge their phones by plugging them into a charging...
apple intelligence black

These New Apple Intelligence Features Are Coming in iOS 18.4

Friday February 28, 2025 3:17 pm PST by
iOS 18.4 was supposed to bring new Apple Intelligence Siri features, but Apple ended up needing to pull those capabilities from the update to continue testing. There are fewer new Apple Intelligence additions now, but there are still some new features that will make the update worth installing when it comes out in April. Priority Notifications Apple introduced Priority Notifications back at ...
Generic iOS 19 Feature Mock Light

iOS 19 Rumored to Include These New Features for Your iPhone

Saturday March 1, 2025 11:00 am PST by
iOS 19 is still around three months away from being unveiled, but there are plenty of rumors about the upcoming update. Below, we recap iOS 19 rumors so far. Redesigned Camera App A leak earlier this year allegedly revealed a redesigned Camera app coming with iOS 19. On his YouTube channel Front Page Tech in January, Jon Prosser shared a video showing what the new Camera app will...
cook trump

Trump Responds to Apple Keeping Diversity Policies

Wednesday February 26, 2025 6:32 am PST by
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies. Tim Cook meeting with President Trump in 2017 "APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote. Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
airpods pro purple

Here's When AirPods Pro 3 Are Rumored to Launch

Monday February 24, 2025 9:14 am PST by
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year. The leaker also claimed that an AirTag 2 will launch around the same time. Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
apple c1

How Fast is Apple's First-Ever 5G Modem? The Results Are Surprising

Friday February 28, 2025 10:08 am PST by
iPhone 16e reviews are now out, and Apple's custom-designed C1 modem has been put to the test. The results so far are quite surprising, as the C1's speeds are not as slow compared to Qualcomm modems as originally expected. While the C1 does not support ultra-fast mmWave 5G in the U.S., it appears to offer comparable 5G performance to Qualcomm's Snapdragon X71 modem found in the iPhone 16,...

Top Rated Comments

Amazing Iceman Avatar
15 weeks ago

Another video to watch on your AVP before you can put it back in the cabinet and not think about it again for the next few months!
I still use it almost every day, for work and entertainment. At home and on the road.
Score: 15 Votes (Like | Disagree)
GridMeister Avatar
15 weeks ago


Very interesting seeing the creative approaches to this medium. A totally different take. The Vision Pro is evolving now as a platform. Definitely not your flat video. Not my type of music but evokes my attention. Looking forward to how music presentations develops.
Score: 12 Votes (Like | Disagree)
Dharma-P Avatar
15 weeks ago
Another video to watch on your AVP before you can put it back in the cabinet and not think about it again for the next few months!
Score: 10 Votes (Like | Disagree)
tarkeybear Avatar
15 weeks ago
My real use-case for AVP is a big screen for my MBP. When I first started using it, I felt I wasn't getting enough screen that I had dreamed of, but now that I am using it more regularly, I'm loving it! I am really looking forward to the wide and and the ultra wide when it comes out of beta. The ability to work on a large screen monitor that is not physically restricted to a room or desk or what not, but can be taken with me to airplane, hotel or backyard is what makes it worth $3500.
Being able to enjoy older panorama photos in an immersive mode is really special for me; panoramas were really not that big a deal until I got an AVP. Although the panoramas don't have that 3D effect of spatial photos or videos, the surround affect is pretty immersive!
The consumptive stuff (watching conventional movies & videos and the odd video game) is secondary to the above, but it is a rich experience and I have no regrets.
Yeah, $3500 is high, but Apple really engineered this nicely; this tech can't come for free, and it needs to be useful for the consumer; for me, I love it, for others, maybe less so but I have no regrets.

The 3D stuff is pretty cool (like the Weeknd's Music video), but I suspect it is being produced to heighten curiosity for the fence-sitters and get more butts in the demo chair to check out the AVP. More people in, the more Apple will be compelled to build the next gen devices.

If you live near an Apple Store and haven't done a demo, do it just to experience it for yourself. When I did mine, there was no pressure to sell, just a "I hope you liked the demo, do you have any questions". I felt almost like I had to beg to buy the AVP! ;-p
Score: 9 Votes (Like | Disagree)
skippermonkey Avatar
15 weeks ago
I always read his stupid name as The Weakened.
Score: 9 Votes (Like | Disagree)
ILoveCalvinCool Avatar
15 weeks ago
If the AVP (I still read that as "Alien vs Predator" every time) were $500, I would absolutely buy one. Paying $3500 to watch VR videos reminds me of paying $20 for five minutes in a VR arcade machine in the late 90s.
Score: 6 Votes (Like | Disagree)