Apple Accused of Trapping 40 Million UK Customers Into iCloud Service

Apple is facing an almost £3 billion ($3.78 billion) lawsuit after British consumer group Which? on Thursday alleged that the company breached competition law by locking millions of its customers out of its iCloud service and charging them "rip-off prices."

iCloud General Feature
Apple users receive 5GB of free storage to back up photos, messages, and other content, and are then encouraged to pay for the service once they exceed the limit. Prices for extra storage in the UK range from £0.99 a month for 50GB of space to £54.99 a month for 12TB.

Which? alleges that the company makes it difficult for customers to use alternative cloud storage providers "by giving its ‌iCloud‌ storage service preferential treatment," and "'trapping' customers with Apple devices into using ‌iCloud‌."

The consumer group filed the legal action with the Competition Appeal Tribunal, and said it was seeking damages for 40 million Apple users in the UK. If successful, the lawsuit could result in a £70 payout per customer. According to the Consumer Rights Act 2015, all those eligible are automatically included in the claim unless they choose to opt out.

Which? said it was urging Apple "to resolve this claim without the need for litigation by offering consumers their money back and opening up iOS to allow users a real choice for cloud services." Which? CEO Anabel Hoult commented: "Taking this legal action means we can help consumers to get the redress that they are owed, deter similar behaviour in the future and create a better, more competitive market."

Apple in a statement said it rejected the suggestion that its ‌iCloud‌ practices are anticompetitive, vowing to "vigorously defend against any legal claim otherwise." Apple said it works hard to make data transfer as easy as possible, and that nearly 50% of its customers do not need nor pay for an ‌iCloud‌+ subscription. It added that its pricing was in line with that of other cloud storage providers.

(Via Reuters.)

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
ios 18 4 carplay

Apple Upgrades CarPlay in Two Ways

Wednesday March 12, 2025 6:05 am PDT by
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay. Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
Apple One Apps Feature 2

Apple One's Best Plan Now Includes Two More Perks For Free

Monday March 10, 2025 6:40 am PDT by
Apple One allows you to subscribe to up to six Apple services for one discounted monthly price. There are three Apple One tiers: Individual, Family, and Premier. Over the last month, the highest-end ‌Apple One‌ Premier plan has gained two additional perks. Here is what Apple One Premier already included, for $37.95 per month:Apple Music Apple TV+ Apple Arcade Apple News+ Apple Fitness+...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
iphone 17 mockups idevicehelp

Video Shows iPhone 17 Mockups Based on 'Internal Documents'

Monday March 10, 2025 4:41 am PDT by
YouTuber iDeviceHelp on Friday posted a video that shows off mockups of Apple's forthcoming iPhone 17 models that are purportedly based on "internal documents." We're sharing the video here since it was made in collaboration with leaker Majin Bu, who last month published similar iPhone 17 renders that were widely corroborated by separate leakers with links to Apple's Chinese supply chain....
iOS 18

iOS 18.3.2 Update Coming Soon for iPhones

Monday March 10, 2025 7:25 am PDT by
Apple employees are internally testing iOS 18.3.2 for iPhones, according to our website's visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update should be released in the next week or two. iOS 18.3.2 will be a minor update that addresses software bugs and/or security vulnerabilities. Don't expect any new features. iOS 18.3.2 will be an interim...
Apple Maps vs Google Maps Feature

iOS 18.4 Adds a Highly-Requested Setting to iPhones — But Not in U.S.

Wednesday March 12, 2025 1:05 pm PDT by
iPhones are finally getting a much-requested setting, but availability is limited. The upcoming iOS 18.4 update introduces an option to set a default navigation app, other than Apple Maps, but unfortunately this new setting is limited to users in the EU. There, you can now set an app like Google Maps or Waze as your default navigation app on the iPhone by opening the Settings app and tapping ...
iOS 18

Apple Releases iOS 18.3.2 With Bug Fixes

Tuesday March 11, 2025 10:33 am PDT by
Apple today released iOS 18.3.2 and iPadOS 18.3.2, minor updates for the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.3.2 and iOS 18.3.2 come a month after Apple released iOS 18.3.1 and iPadOS 18.3.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release...

Top Rated Comments

nostradumbass Avatar
17 weeks ago
The British economy:

Criminal level rents draining society = great, let's get rich on this pyramid scheme even if it harms most people and makes young people fear for their future

iCloud, which is free, optional and has various plans = OMG this is a crime

And that's why Britain's tech sector died in the 80s.

(I noticed a lot of the comments about this on sites such as the BBC come from a specific type of troll farms who always try to convince people to use weaker and less secure software in order to make cyber attacks and ID theft easier. Always be weary of anons who take advantage of you.)
Score: 52 Votes (Like | Disagree)
markfc Avatar
17 weeks ago
Thanks, but I’ll keep my data on Apple servers.
Score: 51 Votes (Like | Disagree)
breenmask Avatar
17 weeks ago
oh because when I buy tiny house and start accumulating things, I blame the city for making it hard for me to move out and/or to use public storage.

/s
Score: 38 Votes (Like | Disagree)
Rradcircless Avatar
17 weeks ago
Giving you a bad deal (5gb free storage) isn’t anticompetitive when Google and Microsoft both have pretty well integrated cloud storage systems across the Apple ecosystem. I know they're good, I’ve used both but ultimately came home to iCloud+.
Score: 36 Votes (Like | Disagree)
JonathanX64 Avatar
17 weeks ago
It's still incredibly sad that by ~2010, capitalists went with cloud direction instead of making well-integrated self-hosting solutions.

Imagine having all your stuff on a Mac mini at home, including phone backups, contacts, etc. Free forever, fully yours, just don't forget to replace hard drives once in a while.

I'm certain that every person could easily manage that setup, just like all the "normie" people used to pirate music for their iPods back in the day.

But of course, it's harder for police and for data brokers to access data that way, so here we are.
Score: 29 Votes (Like | Disagree)
adamw Avatar
17 weeks ago
This sounds like it may be a shakedown attempt to get a payout from Apple by some lawyers, who will likely get the most out of the settlement. Perhaps this will cause Apple to give 10GB iCloud storage for free to every user worldwide or something like that to settle this matter.
Score: 28 Votes (Like | Disagree)