Apple Releases $350 Gold Link Bracelet for Apple Watch

Apple today released a new Gold Link Bracelet, which is available for $349. The band was first shown off when Apple introduced new Apple Watch Series 10 models, but it was not available for purchase in September.

apple watch gold link bracelet
The gold version of the Link Bracelet is identical to the natural and slate options, but it is designed to match the titanium Apple Watch Series 10 that comes in the same gold color. It is made from 316L stainless steel alloy with a custom butterfly closure.

Apple sells the Gold Link Bracelet in both 42mm and 46mm sizes to fit all Apple Watch models. The 46mm version fits 44mm to 49mm Apple Watch models, while the 42mm model fits 38mm to 42mm models. Apple is also selling a kit with additional links for larger wrists.


If ordered online today, the Gold Link Bracelet will arrive between December 20 and December 30. It is not yet available for Apple Store pickup.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

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Top Rated Comments

stocklen Avatar
1 week ago
"but it is designed to match the stainless steel Apple Watch Series 10 that comes in the same gold color"

There is no series 10 in stainless steel......
Score: 21 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
1 week ago
This will go really well with your Vision Pro and $450 Apple Music coffee table book
Score: 16 Votes (Like | Disagree)
frownface Avatar
1 week ago
I wonder how much actual gold is in this. At $350 it certainly wouldn't be solid gold, even at 14k. 18k plated maybe?

edit:

Ah the actual answer is zero, zero percent actual gold.

In that case, why is it $350?

Attachment Image
Score: 14 Votes (Like | Disagree)
steve09090 Avatar
1 week ago

I wonder how much actual gold is in this. At $350 it certainly wouldn't be solid gold, even at 14k. 18k plated maybe?

edit:

Ah the actual answer is zero, zero percent actual gold.

In that case, why is it $350?
Just for clarity, the Rose Gold MacBook Air wasn’t made of Gold either. Who knew?
Score: 13 Votes (Like | Disagree)
alfonsog Avatar
1 week ago
Why are you all complaining about the price when this band has gone down $100 since the original Apple Watch. It was $449 in 2015. I still have it from back then it’s really a good band better than knock offs. What do you want Apple to charge? they charge $99 for fabric or plastic bands. Have you read the description??

Crafted from 316L stainless steel alloy, the Link Bracelet has more than 100 components. The machining process is so precise, it takes nearly nine hours to cut the links for a single band. The custom butterfly closure folds neatly within the bracelet. And several links feature a simple release button, so you can add and remove links without any special tools.
Score: 9 Votes (Like | Disagree)
Rkuda Avatar
1 week ago

People who spend as much on these cheapo metal bands as they do on the watch itself are crazy. Probably get the same thing for $20 from china
Before I ever owned the Apple band I ordered one of these cheap chinese bands, it broke within 5 minutes and dropped my watch to the ground...

It did do its primary job though, help me figure out if I liked the look of the band enough to buy the Apple version. Six or so years later the Apple band is still in perfect condition.
Score: 9 Votes (Like | Disagree)