Apple to Launch AI-Powered Home 'Command Center' as Soon as March 2025

Apple is planning to launch an AI-powered smart home display as soon as March 2025, according to Bloomberg's Mark Gurman. The display will measure in at approximately six inches, and while it is similar to an iPad, it is square rather than rectangular and it has thick bezels around the edges. There is a camera at the top front so that it can be used for FaceTime, plus there are internal speakers for playing music and a built-in rechargeable battery.

iPad iOS 16 WP Display Feature eric edit
Apple will offer the hub in silver and black, and it will use a touch-based interface. The operating system will look like a mix of the iPhone's StandBy mode and watchOS, though it will primarily be controlled by voice. Apple plans to integrate Apple Intelligence for accessing apps and controlling smart home products, and it was designed around App Intents, a Siri system that will be able to control apps and tasks.

Apple designed a customizable home screen with widgets that can be used to show things like the weather and upcoming appointments, a photo slideshow, or important home controls. A software-based dock will be available for launching apps, and multiple systems in different rooms will work as intercoms. Apple plans to focus on security as well, providing alerts and camera footage from connected smart home cameras.

Built-in sensors will be able to determine how close a person is standing to the device, and it can adjust features from there. When no one is nearby, for example, it might show the temperature, but as someone approaches, it can switch to an interface for adjusting the thermostat, much like Nest thermostats. It could also detect how many people are nearby using external sensors that plug into outlets throughout the home, but Apple may or may not manufacture these extra sensors.

In addition to offering smart home controls and FaceTiming features, the device will include several Apple apps like Safari, Apple News, Apple Music, Notes, Calendar, and Photos, but there will not be a dedicated App Store. Apple is designing different attachments, such as a plate for attaching it to the wall and a base with additional speakers for using it in a central location in the home.

Apple plans to position the smart display as a "command center," with the aim of furthering Apple's position in the smart home market. The smart home hub has been in development for more than three years, and Apple CEO Tim Cook has been pushing the engineering and design teams to prioritize the device. It will be a standalone device, but it is meant to work in concert with other Apple products and will require an ‌iPhone‌ for setup.

With the smart home hub, Apple is looking to compete with Amazon and Google, who have similar devices. Amazon has the Echo Hub, and Google offers the Nest Hub Max. Apple will likely need to price the device similarly to these products, and the Echo Hub costs $150, while the Nest Hub Max costs $230.

While Apple has considered creating its own line of smart home accessories like an indoor security camera, it is not yet clear if the company will do so. Apple could get into accessories if the smart home display is a success. Earlier this week, Apple analyst Ming-Chi Kuo said that Apple was working on a smart home camera with wireless connectivity and deep integration with ‌Apple Intelligence‌, with Apple planning to launch the device in 2026.

In the future, Apple plans to release a robotic version of the smart home hub that can move the screen around, Gurman reports.

Popular Stories

ios 18 4 carplay

Apple Upgrades CarPlay in Two Ways

Wednesday March 12, 2025 6:05 am PDT by
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay. Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
Apple More Personal Siri Ad

John Gruber Says 'Something is Rotten' at Apple

Wednesday March 12, 2025 7:39 pm PDT by
Daring Fireball's John Gruber today shared some strongly-worded comments about Apple's delayed personalized Siri features. Gruber is a well-known Apple pundit who has been writing about the company for more than two decades. In a blog post titled "Something Is Rotten in the State of Cupertino," Gruber said Apple's credibility has been "damaged" by the delay:Keynote by keynote, product by...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
Apple Maps vs Google Maps Feature

iOS 18.4 Adds a Highly-Requested Setting to iPhones — But Not in U.S.

Wednesday March 12, 2025 1:05 pm PDT by
iPhones are finally getting a much-requested setting, but availability is limited. The upcoming iOS 18.4 update introduces an option to set a default navigation app, other than Apple Maps, but unfortunately this new setting is limited to users in the EU. There, you can now set an app like Google Maps or Waze as your default navigation app on the iPhone by opening the Settings app and tapping ...
Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Machined Parts Leak Reflects Camera Redesign Rumors

Thursday March 13, 2025 3:07 am PDT by
Apple's upcoming iPhone 17 Pro models are expected to feature a significant design overhaul, and a new image apparently taken on an assembly line for the unreleased devices appears to confirm the biggest rumored change. Render of an iPhone 17 Pro model shared by Jon Prosser The iPhone 17 Pro and iPhone 17 Pro Max are rumored to adopt a horizontal camera bar reminiscent of Google's Pixel...
Sad Siri Feature

Kuo: Apple Knows Apple Intelligence is 'Underwhelming' and Won't Drive iPhone Upgrades

Thursday March 13, 2025 9:32 am PDT by
The Apple Intelligence features that Apple introduced with iOS 18 are not pushing people to upgrade their iPhones, Apple analyst Ming-Chi Kuo reiterated today. Apple's recent Siri failures are also going to have an impact on 2025 iPhone shipments, which the market is beginning to realize. As early as last July, Kuo said expectations that Apple Intelligence could drive iPhone upgrades were...
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
iphone 17 pro asherdipps

iPhone 17 Pro Max Rumors Allegedly Refer to 'iPhone 17 Ultra' Model

Friday March 14, 2025 7:56 am PDT by
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...

Top Rated Comments

jaw04005 Avatar
18 weeks ago
Now, make a secure HomeKit router that automatically uses iCloud Private Relay. Let's call it .... AirPort.
Score: 26 Votes (Like | Disagree)
TheKDub Avatar
18 weeks ago

If it works better than the awfully buggy echo hub I use now I’ll be all over this.
Amazon is (or already has?) squandered their lead. I've been an early adopter of their Echo ecosystem, right from the original Amazon Echo speaker. Their original implementation was ahead of the competition and I bought into it as a way to make my home "smart". Unfortunately after years of stagnation, they've fallen behind especially as LLMs have taken over, with rumors that they're having a tough time merging the latest LLM models with their legacy command system.

I'm looking forward to what Apple has to bring, especially as my phone, laptops and tablets are all in the Apple ecosystem already. Caveat being that they don't charge a subscription fee. I'd rather pay a larger amount upfront than have to pay for another subscription...
Score: 14 Votes (Like | Disagree)
ipedro Avatar
18 weeks ago
This is how they'll bring Apple Intelligence to underpowered HomePods. It never made sense that a $99 HomePod mini would ever get 8GB of RAM and an advanced chip, but they also can't keep the dumb Siri experience because it's dragging down Siri's reputation, so a single HomePad (calling it!) will control your home and provide the horsepower for AI while lower powered devices like HomePod minis can be in different rooms.

Currently HomePod minis run Siri in the cloud but given how important privacy is to Apple's AI strategy, having the HomePad in your home with private data never leaving will solve that problem.
Score: 14 Votes (Like | Disagree)
v0lume4 Avatar
18 weeks ago
Apple seems to be losing the plot.
Score: 14 Votes (Like | Disagree)
DrJR Avatar
18 weeks ago
It better fold up and stow away lest Apple Intelligence say something stupid during my dinner parties.

That's my job.
Score: 14 Votes (Like | Disagree)
gadgetfreaky Avatar
18 weeks ago
yet another pending product failure by Tim Apple
Score: 11 Votes (Like | Disagree)