App Store Connect for Developers Gains Refreshed UI, Feature Notifications and More

Apple today overhauled the App Store Connect app designed for developers, introducing version 2.0. Developers use App Store Connect to distribute and manage their apps for the iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision Pro.

apple developer banner
‌App Store‌ Connect 2.0 includes a refreshed UI throughout the app, as well as new capabilities. Developers are able to promote their apps by generating marketing assets for app launches, version updates, featured placements in the Today tab, and more.

These marketing assets that are generated for special moments can be shared on various social media channels for app promotion purposes.

‌App Store‌ Connect will also now send developers notifications when their app is featured in select placements on the Today tab, such as App of the Day or Game of the Day.

In addition to allowing for app management, ‌App Store‌ Connect also provides support for creating TestFlight betas, monitoring sales and trends, and responding to customer ratings and reviews.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iphone 17 pro majin bu sky blue

iPhone 17 Pro Allegedly Coming in Sky Blue Color Used for MacBook Air

Tuesday April 22, 2025 4:08 am PDT by
Apple will unveil the iPhone 17 Pro in a new Sky Blue color, the same color that debuted on the latest M4 MacBook Air models Apple released in March. That's according to the leaker Majin Bu. Concept mockup from Majin Bu Writing on his website, Bu claims that "sources close to the supply chain confirm that several iPhone 17 Pro prototypes have been made in various colors, with Sky Blue...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...

Top Rated Comments

Prince Akeem Avatar
23 weeks ago
Although an updated version for the Connect app is welcome, I'm much more looking forward to the day Apple finally fixes the speed of the whole underlaying system. App Store Connect is so extremely slow most of the time, it's quite a big annoyance for developers.

Pages already take quite some time to load, after that it's not unusual that you'l have to wait another 15 seconds (or more!) looking at loading spinners waiting for contents of lists, etc. Every internal database request appears to be taking ages to load. Slow loading content/lists means that it's currently "normal" that you'll need to spend minutes of loading time to simply get to the page you want on App Store Connect. Even with a very fast internet connection.

I just tested and this is still the case (on the web interface at least).
Score: 5 Votes (Like | Disagree)
gk_brown Avatar
23 weeks ago
Might be useful if they offered a Mac version, but for some reason they do not, and the web version is (still) terrible.
Score: 1 Votes (Like | Disagree)
nt5672 Avatar
23 weeks ago

Although an updated version for the Connect app is welcome, I'm much more looking forward to the day Apple finally fixes the speed of the whole underlaying system. App Store Connect is so extremely slow most of the time, it's quite a big annoyance for developers.

Pages already take quite some time to load, after that it's not unusual that you'l have to wait another 15 seconds (or more!) looking at loading spinners waiting for contents of lists, etc. Every internal database request appears to be taking ages to load. Slow loading content/lists means that it's currently "normal" that you'll need to spend minutes of loading time to simply get to the page you want on App Store Connect. Even with a very fast internet connection.

I just tested and this is still the case (on the web interface at least).
At least it works for you. I am always getting pages that never load, or images are missing, or some other problem. I try NOT to go to Apple's developer site if at all possible.
Score: 1 Votes (Like | Disagree)