Max Planning to Crack Down on Password Sharing
Max, the streaming service previously known as HBO Max, is cracking down on password sharing in the coming months, reports The Verge. During an earnings call today, parent company Warner Bros. Discovery said that customers will start seeing "very soft messaging" about the upcoming change.
After that initial message about password sharing, more strict rules will be put into place in 2025 and 2026. Warner Bros. Discovery CFO Gunnar Widenfels said that Max would be asking viewers who have "not signed up, or multi-household members to pay a little bit more."
Max could also get a price increase in the future, and the company has not ruled out raising the cost of a subscription. Widenfels said that there is a "fair amount of room to continue to push a price" that Max has been "judicious about."
Max has a total of 110.5 million subscribers globally, and the service is priced starting at $9.99 per month for an ad-supported version ($99.99 per year), or $16.99 per month for an ad-free version ($169.99 per year). There's also a more expensive "Ultimate" $20.99/month plan that provides 4K streaming.
Streaming services are putting an end to password sharing after Netflix successfully cracked down on the practice last year. Netflix saw its subscription numbers increase after preventing customers from sharing accounts across multiple households.
Popular Stories
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products."
Subscribe to the MacRumors YouTube channel for more videos.
A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks.
Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation...
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that have been leaked about ...
The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman.
Specifically, he said that Apple is testing a "deep red" finish for the two devices.
If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first...
Apple has been developing a more affordable version of the MacBook, and it's rumored to be launching in under two weeks. This is going to be one of Apple's most unique Macs, because there hasn't really been anything quite like it before.
We've rounded up everything we know about the low-cost MacBook ahead of its March debut.
Design
Rumors about the MacBook's design make it sound a lot...
