Apple Shares New Ads Highlighting Apple Intelligence Features

With the launch of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, Apple is going all in on promoting Apple Intelligence. Today's iMac announcement was heavily focused on the Mac's ‌Apple Intelligence‌ features, and Apple has also shared two new ‌Apple Intelligence‌ ads.


Apple's first ad shows off Writing Tools, featuring an office worker who sends an email and uses the "Professional" rewriting feature to make it sound less casual. The well-crafted email impresses his boss.


The second ad features a woman who forgot it was her husband's birthday, so she whips up a quick Memory Movie slideshow on her iPhone as a gift.

Both Writing Tools and Memory Movies in the Photos app are new features that are available on devices running iOS 18.1, iPadOS 18.1, or ‌macOS Sequoia‌ 15.1. The updates launched to the public today.

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.2

Wednesday November 13, 2024 2:09 am PST by
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....

Top Rated Comments

Yimbaz Avatar
3 weeks ago
These ads and the last round in the same campaign (with the girl from Game of Thrones) seem to have "it's okay to be lazy and forgetful, we can handle that for you" as their main point? Not sure I feel great about that.
Score: 38 Votes (Like | Disagree)
pbau Avatar
3 weeks ago
Wow... So Apple views their users as dumb cubicle workers. The whole Apple AI is going to be a meme
Score: 36 Votes (Like | Disagree)
dustin_ Avatar
3 weeks ago
an “ai” created photo montage after you forget your husband’s birthday? this is somehow aspirational? how gross.
Score: 31 Votes (Like | Disagree)
Account25476 Avatar
3 weeks ago
Has Apple ever had more cringe commercials than these? I'm serious
Score: 30 Votes (Like | Disagree)
CalMin Avatar
3 weeks ago
Wow - Really Apple? This is how you showcase Apple Intelligence to the masses?

The slacker ad is going to get Apple devices pretty much banned from every workplace.
Score: 21 Votes (Like | Disagree)
arunka007 Avatar
3 weeks ago
Am I the only one feeling all these ads are tone-deaf, lack personal touch and glorify laziness/forgetfulness? Instead, they could have used this opportunity to show how these features could improve productivity in day to day scenarios.
Score: 18 Votes (Like | Disagree)