Game Studio Shutdown Suggests Gaming May Not Be Working Out for Netflix

Netflix recently shut down its "Team Blue" gaming studio in Southern California, according to Game File. The studio included industry veterans that worked on titles like Halo, Overwatch, and God of War.

netflix games launch
There have been mobile gaming titles available through Netflix since 2021, but Team Blue was supposedly working on a big budget AAA gaming title that would have represented an expansion of Netflix's gaming efforts.

The decision to shutter the studio developing an original multi-platform AAA title suggests that gaming might not be going so well for Netflix. Back in 2022, a report suggested that less than one percent of Netflix subscribers were engaging in games, but Netflix has made an effort to introduce more premium titles since then.

Netflix's mobile gaming catalog includes several Grand Theft Auto titles, popular roguelike Hades, Cozy Grove, Farming Simulator, Spiritfarer, Rollercoaster Tycoon, and more. The games are included with a Netflix subscription, and no additional fees are required to play them.

Netflix games can be downloaded as standalone games on Apple devices, and are available to play after logging in with an active Netflix account.

Tag: Netflix

Popular Stories

iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
airpods pro 2 botw

Hearing a Mysterious Chime From Your AirPods Pro Case? It's a Feature

Thursday January 9, 2025 3:42 pm PST by
If you've been hearing a chiming sound from your AirPods Pro 2 case when the AirPods are charging, it's a feature that Apple added with the launch of Hearing Health last year. In a support guide, Apple says that the AirPods Pro may play a sound every so often while in the case to ensure the microphones and speakers are working as intended. From Apple: To help ensure that your AirPods...
iPhone 17 Pro Dual Tone Horizontal 1

iPhone 17 Pro Main Camera Sensor 'Smaller' Than iPhone 16 Pro Sensor

Friday January 10, 2025 3:14 am PST by
This year's iPhone 17 Pro models will feature a smaller main camera sensor than the one used in the Fusion camera currently found in iPhone 16 Pro models, according to Weibo-based leaker Digital Chat Station. The Chinese leaker claims that Apple will adopt a 1/1.3" sensor for the 48MP main camera in the iPhone 17 Pro and iPhone 17 Pro Max, down from the 1/1.28" sensor used in the iPhone 16...
se 4 for 2025

When to Expect the iPhone SE 4 or So-Called 'iPhone 16E' to Launch

Friday January 10, 2025 9:20 am PST by
Apple is widely rumored to be planning a new iPhone SE, and multiple sources lately have commented on the device's launch timing. The latest word comes from Apple supply chain analyst Ming-Chi Kuo. In a blog post today, he said the device will be released around the middle of the first half of 2025. In other words, around the quarter mark of 2025. That means the next iPhone SE will likely be ...
AppleEventLogoFeature

Apple Focusing on These Eight New Low-Cost Devices in 2025

Saturday January 11, 2025 1:00 am PST by
Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect. With advancements like Apple Intelligence and all-new in-house chip designs, Apple is reportedly looking to enhance many of its budget-friendly offerings, ensuring they remain competitive in an increasingly crowded market. These updates also indicate a slight...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Launching This Year With One Thing in Common

Wednesday January 8, 2025 6:18 am PST by
It was recently reported that new Apple TV and new HomePod mini models will launch this year, and the devices are expected to have one thing in common. Bloomberg's Mark Gurman last month reported that the new Apple TV and the new HomePod mini will be equipped with Apple's own combined Wi-Fi and Bluetooth chip. Gurman said the chip supports Wi-Fi 6E, so that could end up being a key upgrade...
apple intelligence black

Apple Intelligence Isn't Driving iPhone Upgrades

Friday January 10, 2025 2:17 pm PST by
Apple Intelligence hasn't convinced people to buy an iPhone 16, Apple analyst Ming-Chi Kuo said today. According to Kuo, a supply chain survey suggests Apple Intelligence is not pushing people to upgrade their devices. The delay between the Apple Intelligence introduction in June 2024 and a launch even after iPhone 16 models came out was a contributing factor, and Apple Intelligence "appeal...
M6 MacBook Pro Feature 1

5 Reasons to Wait for Next Year's MacBook Pro

Wednesday January 8, 2025 6:33 am PST by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
apple pay feature dynamic island

Apple Pay Now Lets You Pay Later With Synchrony [Updated]

Friday January 10, 2025 11:34 am PST by
Synchrony is now available as a buy-now, pay-later option when checking out with Apple Pay online and in apps on iPhone and iPad. Synchrony was added to a list of Apple Pay installment providers in the U.S. in an Apple support document that was updated today, joining Affirm and Klarna. The addition was spotted by MacRumors contributor Aaron Perris. iOS 18 and iPadOS 18 users can select...

Top Rated Comments

antiprotest Avatar
12 weeks ago
I think many Netflix users still don't know they offer games but they even have GTA.
Score: 23 Votes (Like | Disagree)
xmarcuswildx Avatar
12 weeks ago
Not once have I touched these.
Score: 20 Votes (Like | Disagree)
sw1tcher Avatar
12 weeks ago

The decision to shutter the studio developing an original multi-platform AAA title suggests that gaming might not be going so well for Netflix.
? Trying to extrapolate Netflix closing a gaming studio with things not going well. And maybe even Netflix abandoning gaming???

It helps to read Netflix's investor letter and listen to the analyst call from last week when they reported earnings. If you had, you'd know they will continue to invest in gaming

From Investor Letter:

We’re pleased that we’ve reaccelerated our growth and, as we head into 2025, we expect to deliver solid revenue and profit growth by both improving our core series and film offering while investing in new growth initiatives like ads and gaming.

[ . . . ]

At just under 10% of TV time today in our biggest countries, we believe there’s a huge opportunity to grow that share by investing even more in our slate and continuing to improve the variety and quality of our offering. Part of that improvement is ensuring we have a steady drumbeat of great, new TV shows, movies and games throughout the year to satisfy our members.



From analyst call Q&A:

Gregory K. Peters
Co-CEO, President & Director

Our second set of priorities are about planting seeds, these investments and new initiatives that help us expand and strengthen our entertainment offering and that we believe will be incremental levers for growth in the coming years. We've got initiatives like games. We're excited about games based on Netflix IPs. We got a Squid Game coming. We've got a Virgin River Christmas. We've got The Ultimatum. We've got games based on storied game classics like Monument Valley 3 that's coming out.

[ . . . ]

I think it's also worth noting that we've got a lot on our plate right now. We've got a lot of hard work building new capabilities. We're building ads. We're building games. We're building live. Those all expand that offering. They deliver more value to members. So we want to focus on building those capabilities.
Score: 18 Votes (Like | Disagree)
jazzzyJeff Avatar
12 weeks ago
Time to pass those savings instead of expenses to customers now for a change
Score: 10 Votes (Like | Disagree)
anthogag Avatar
12 weeks ago
Apple Arcade could benefit from having large AAA-type games available to play using the small Apple TV unit or very immersive in Vision Pro.
Score: 10 Votes (Like | Disagree)
chrono1081 Avatar
12 weeks ago
I didn't even know these existed. Way to market Netflix.
Score: 9 Votes (Like | Disagree)