Apple CEO Tim Cook and COO Jeff Williams Visiting China
Apple CEO Tim Cook and COO Jeff Williams are in China this week to promote Apple's products and initiatives in the region. Throughout their trip, Cook has been active on Weibo.
Cook and Williams met students from China Agricultural University and Zhejiang University, exploring how they use iPhones and iPads to improve sustainable agricultural practices. Cook thanked the China Rural Development Fund (CFRD) and everyone involved in the Science and Technology Backyards initiative for their work in promoting efficiency and sustainability in farming.
They also met renowned Chinese fashion photographer Chen Man, who captured images of Cook using the iPhone 16 Pro Max. Cook spent time with musician Lexie Liu, who shared insights into her creative process and how she uses Apple products, including the iPhone and Mac. Cook and Williams also visited developers at Gala Sports, where they witnessed a demonstration of the game NBA Rivals on the iPhone 16.
A significant aspect of Cook's trip was the announcement of Apple's support for a national parks initiative in China through a partnership with the China Green Carbon Foundation (CGCF). The visit marks Cook's second trip to China in 2024, following a visit in March, which included the opening of Apple's 57th store in the Greater China region and meetings with key suppliers.
Simultaneously, Apple's Senior Vice President Worldwide Marketing Greg Jozwiak is visiting Europe.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas.
iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update.
With iOS 18.4, Apple is adding the Priority Notifications...
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4.
For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman.
Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
