Hulu and Disney+ No Longer Support Signups and Payment Using App Store
Disney is no longer allowing its customers to sign up for and purchase subscriptions to Hulu or Disney+ through Apple's App Store, cutting out any subscription fees that Disney would have needed to pay to Apple for using in-app purchase.
The change was noted on Reddit over the weekend, and there are details on the Disney+ and Hulu websites. Both the Disney+ and Hulu websites say that new and returning subscribers cannot sign up for and pay through Apple, but existing Apple-billed subscribers are not affected.
Hulu and Disney+ customers can still watch content on Apple devices by signing into their Hulu and Disney+ accounts in the iOS apps. Disney is now directing customers to its websites in order to see all plans and sign up for a subscription directly.
For digital purchases like subscription services, Apple collects a 15 to 30 percent fee from each transaction. By removing the option to sign up for streaming services using the in-app purchase system, Disney will not have to pay a fee to Apple and it will be classified as a "reader" app.
Disney's decision to stop supporting in-app purchases correlates with price increases that went into effect on October 17. Disney+ plan pricing went up by $2, while Hulu with ads is $2 more expensive and Hulu without ads is $1 more. Eliminating the in-app purchase fees paid to Apple seems to be part of an effort to boost streaming revenue, paired with price hikes and also a recent crackdown on password sharing.
Disney+ and Hulu will no longer be eligible for Apple's Video Partner Program going forward, and subscribers may notice a change in tvOS and the Apple TV app. The Video Partner Program provides integration with Apple technologies like Siri, AirPlay, Universal Search, zero sign-on, and more for streaming video apps that support in-app purchase.
Popular Stories
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...
