Developers Now Required to Share Phone Number and Address on EU App Store to Meet 'Trader' Requirement

Apple today reminded developers that the EU trader requirement in the European Union is now being enforced. Developers who distribute apps in the EU will now need to share information that includes address, phone number, and email address on the EU App Store.

app store trader requirement dsa
Submitting updates for apps on the ‌App Store‌ in the European Union now requires trader information that's added via ‌App Store‌ Connect, with those details shared on each developer's ‌App Store‌ page. App updates can no longer be submitted without trader information, and starting on February 17, 2025, apps that do not have a trader status set will be removed from the ‌App Store‌ in the EU until trader status is provided and verified.

The Digital Services Act (DSA) in the European Union requires Apple to verify and display trader contact information for all "traders" who are distributing apps on the ‌App Store‌ in the European Union. Developers who make money from the ‌App Store‌ through either an upfront purchase price or through in-app purchases are considered traders, regardless of size.

Contact information for each developer that is considered a trader will be publicly available, and there will undoubtedly be some developers that are unhappy with the requirement. Independent developers and small companies may not have dedicated business addresses and phone numbers to provide, and will likely be reluctant to provide their personal contact information.

Apple warned developers about the upcoming trader status requirement earlier this year. As of now, trader information has to be provided before an app can be submitted for review.

Displaying trader status is a Digital Services Act requirement in the European Union, which means Apple has to implement the feature. Developer contact information will be displayed on the ‌App Store‌ product page when an app is distributed in any of the 27 territories in the EU.

More information on determining who is a trader and who needs to provide contact details can be found on Apple's website.

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Top Rated Comments

breenmask Avatar
24 weeks ago

It’s a business address, it’s available anyway. Think man.
Indie developer's business address would be the home address.
Score: 40 Votes (Like | Disagree)
WarmWinterHat Avatar
24 weeks ago

Totally agree I don’t wish to my home address on the AppStore for everyone to see
Get a PO-style box or address. My wife runs her law practice from our home office, but our home address isn't her business address, it's a PO Box.
Score: 24 Votes (Like | Disagree)
fabian9 Avatar
24 weeks ago
If you’re offering a paid app then your customers should be able to contact you. Seems sensible to me to be honest.

Too many bad actors charge for stuff and have less than desirable customer service.
Score: 23 Votes (Like | Disagree)
mox358 Avatar
24 weeks ago

Indie developer's business address would be the home address.
Exactly. For me as a solo hobbyist developer it was easier to just stopping offering apps in the EU vs publishing my home information.
Score: 21 Votes (Like | Disagree)
Jhonjhon236 Avatar
24 weeks ago

Why do we care, it’s just a law. As long as the apps are good it doesn’t matter about these little things to me. There are more important things in life ?
Would you like all your public info available for everyone to see? Most developers won’t.
Score: 20 Votes (Like | Disagree)
starman111 Avatar
24 weeks ago

This is not the EU forcing anyone to publish all their personal info and home address for anyone to see on the App Store.

Nonsense.

Sure, if you, as a dev, want App Store users to see your private address and legal name on the App Store page for your apps, then you can do that.

But otherwise, you simply set up an office address for your business and write that info on the App Store.

It's your business that's selling an app, not you as a private citizen, from your private home address.

Also, being forced to offer a business address and a way for your customers to contact your business seems like a fair trade off if you want to use the App Store and receive money from people who buy your apps.
The end result will be that small-time developers working from home may choose not to sell in the EU. Many of them just sell their apps for a tiny amount, and aren't that concerned about making a lot of money. They're just doing it for fun. However, it's not that fun when you have to publish your home address. This will reduce the number of apps from indie developers.
Score: 20 Votes (Like | Disagree)