Amazon Launches First Kindle With Color Display

Amazon today refreshed its popular Kindle e-reader lineup, introducing the first Kindle that has a color display. The $280 Kindle Colorsoft has a 7-inch high-contrast display that Amazon says offers "paper-like color."

kindle colorsoft
While Amazon has released tablets with traditional LCD displays that support color, the Colorsoft is E Ink like Amazon's other Kindle tablets, but with new technology that allows for color. Amazon is using LED pixels and a new oxide backplane for color without impacting resolution or increasing latency when turning pages.

There have been rumors that Apple has tested electronic paper display (EPD) technology for future devices, including color EPD, which is similar to what Amazon has just rolled out. Back in 2022, Apple analyst Ming-Chi Kuo said Apple tested E-Ink's Electronic Paper Display for future foldable tablet applications, and he said that color EPD could perhaps become a mainstream solution for the cover screen of a foldable iPhone, iPad, or Mac.

Color e-ink is still newer technology, but there are other products like the Remarkable Paper Pro that use it.

Amazon says that the Kindle Colorsoft is its brightest Kindle yet, and the display is able to adjust the front light for any lighting condition. It continues to have a 300 pixel-per-inch resolution for black and white, with a 150 pixel-per-inch resolution for color.

Amazon today also unveiled an updated $400 Kindle Scribe that supports notetaking with a white-bordered display and a screen that has a paper-like texture. It comes with a Premium Pen that feels like an actual pen, complete with a soft-tipped eraser for erasing. AI integration allows for summaries and bullet point lists of notes taken, and notes can be refined to have a more readable font.

Other new additions include the latest Kindle Paperwhite, which Amazon says is its fastest to date with 25 percent faster page turns, and a new matcha color for the entry-level Kindle. The Kindle Colorsoft will ship on October 30, while the Kindle Scribe will ship on December 4. Other Kindles are available now.

Tag: Amazon

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Top Rated Comments

Mac Fly (film) Avatar
2 hours ago at 04:01 pm

Kindle was first launched in 2007. First Kindle with colour display - 2024. That's 17 years.
Compare to Apple's iPod, launched in 2001. First iPod with colour display - 2004. 3 years.

Apple always innovates faster. Kindle should've had R&D on this years ago.
Apple doesn't make displays, and this is e-ink tech. Unsure the point of this comparison.
Score: 8 Votes (Like | Disagree)
rulymammoth Avatar
2 hours ago at 03:33 pm
This is cool, but the pixel density really takes a step back on the color version.
Score: 5 Votes (Like | Disagree)
ThisIsMike Avatar
2 hours ago at 03:44 pm
I’d be extremely curious how these compare to the ReMarkable, the newest of which has a color display AND the note-taking in a single device, which Amazon isn’t offering here.

This has been such a long time coming. It’s exciting to see color e-ink finally becoming good enough for mainstream products. As this matures further, it’ll be really interesting to see if Apple takes advantage of it. These displays would completely change the game in terms of battery life.
Score: 4 Votes (Like | Disagree)
Mac Fly (film) Avatar
2 hours ago at 03:53 pm
Existing colour e-ink screens are a worse experience for monochrome book reading. Wonder how these new screens fare.
Score: 4 Votes (Like | Disagree)
HandsomeDanNZ Avatar
2 hours ago at 03:57 pm
Great for comics, but when reading books, other than biographies or non-fiction where there may be photos, you're generally reading black and white pages anyway, so it seems like a more niche product than the mainstream future...for me, anyway.
Score: 4 Votes (Like | Disagree)
Mac Fly (film) Avatar
2 hours ago at 03:57 pm

I've never used a color e-ink screen. Is the experience that much worse for book reading?
I've watched reviews only over the past three years and yes it does appear to be worse for basic book reading than a standard monochromatic kindle or Kobo screen. For what I can see for now colour for book readers appears to be more of a sales gimmick than a blessing.
Score: 3 Votes (Like | Disagree)