Is an Apple Event Still Likely This October Following Today's Surprise iPad Mini 7 Announcement?

Apple has held an October event in three out of the past four years, but is an event this month still likely after today's surprise iPad mini 7 announcement?

scary fast apple event
While some Apple enthusiasts believe that the iPad mini 7 being unveiled in a press release today means that Apple is unlikely to hold an October event this year, the announcement does not entirely rule out the possibility. Last year, Apple held a 30-minute virtual event on October 30 to introduce new MacBook Pro and iMac models with the M3 series of chips, so another Mac-focused event this October would not be out of the ordinary.

This month's updates to the Mac lineup are rumored to be more significant than those announced a year ago. In addition to updated MacBook Pro and iMac models with the M4 series of chips, the Mac mini is expected to receive its biggest redesign since 2010, and that might be something that Apple wants to highlight on video during a virtual event this month. According to rumors, the new Mac mini will be nearly as small as an Apple TV, and feature two front-facing USB-C ports, which would make it look more like the Mac Studio.

On the other hand, Apple already unveiled the standard M4 chip in the iPad Pro earlier this year, whereas the M3 chip was unveiled at the October event last year. Still, there are the higher-end M4 Pro and M4 Max chips that need to be announced.

This isn't to say that Apple will for sure host an event this month. Rather, there is simply no reason that the iPad mini being announced early rules out an event.

What do you think? Will there be an event this month, or simply more press releases?

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Top Rated Comments

sherwinzadeh Avatar
3 hours ago at 02:04 pm
The MacBook event already happen ... by a Russian YouTuber :)
Score: 19 Votes (Like | Disagree)
jackfreedom76 Avatar
3 hours ago at 02:05 pm
I can't believe how big - and boring - this cottage industry of reading the Apple Tea Leaves has become.
I was into this site for a long time, but only pop in occasionally now. Sometimes there's some useful information. But reading about "seeding of the next beta" and the endless "will they or won't they?" Ummm..unless you're going to be making a specific purchase and want to make the smart decision, do you care? Does it affect you in any way whether or not Apple does A, B, C, or none of the above?
Score: 14 Votes (Like | Disagree)
quietstormSD Avatar
3 hours ago at 02:04 pm
If you consider a 30 minute video prerecorded video being released an ”event”. I guess sure.
Score: 12 Votes (Like | Disagree)
Aka757 Avatar
3 hours ago at 02:18 pm
There is no way they announce the M4 Pro, M4 Max, and redesigned Mac mini via press release. I know lots of folks think the iPad mini press release was reactionary after the M4 MBP leak, but I'd be surprised if that was actually the case. They likely had this waiting in the wings for months; these things don't get created, reviewed, and approved for release in a matter of a week or 2.
Score: 8 Votes (Like | Disagree)
F23 Avatar
3 hours ago at 02:16 pm
No. with the Russian MacBook leak they have cancelled the event. they probably recorded it already but will not have an event.

just press releases. minor updates anyway, like the boring one today.

Welcome to Tim's Apple.
Boring, disappointing incremental updates with focus on increasing margins.
Score: 6 Votes (Like | Disagree)
nickf Avatar
3 hours ago at 02:07 pm
MEDIA: An Apple event is definitely happening in October! Gurman says so! We've been talking about it for weeks! Months, even!
ALSO MEDIA: Ah, maybe not.
Score: 5 Votes (Like | Disagree)