Apple's Latest Ad Highlights iPhone 16's New Camera Control Button

Apple today shared a video ad that highlights the new Camera Control on the latest iPhone 16 models, offering a quick look at the button in action.


While the ad is for the iPhone 16 Pro, the Camera Control is available on all four iPhone 16 models. The button provides quick access to the iPhone's camera, and you can press or swipe on it to adjust functions like zoom, depth of field, and more. In addition, an iOS 18 software update coming later this year will enable the Camera Control to automatically lock focus and exposure on a subject with a light press.

All four iPhone 16 models launched in the U.S. and many other countries on September 20.

Related Roundups: iPhone 16, iPhone 16 Pro

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Top Rated Comments

iMattPro Avatar
14 weeks ago
I hate this button:
1. It is so difficult to use (the swiping, double light tapping, etc)
2. It makes taking a photo take way too long
3. The cut-outs in the cases trick me into always thinking thats the top left of the phone, rather than the bottom right
4. Out of the box, it's just yet another (5th) way to open the camera app.
5. Nobody asked for it. Nobody needs it. Nobody likes it.

I was a fan of the Macbook Touchbar, but now I understand the hate the touchbar got with the way this stupid button pisses me off.
Score: 35 Votes (Like | Disagree)
Kylo83 Avatar
14 weeks ago
apple says it makes things easier, are they having a laugh everything is harder and slower. If this is what apple think now I am worried for the future of apple.
everything is easier using the on screen display like before, and the button is to hard causes phone shake. Apple have lost the plot
Score: 29 Votes (Like | Disagree)
NJRonbo Avatar
14 weeks ago
Most unnecessary feature ever added to an iPhone

"Another year we have nothing new to add to our iPhone. I know, let's add another button"
Score: 24 Votes (Like | Disagree)
dba415 Avatar
14 weeks ago
This is such a gimmick.
Score: 21 Votes (Like | Disagree)
kiensoy Avatar
14 weeks ago
Steve Jobs said it during the reveal of the first iPhone... you have that beautiful big touchscreen for any type of controls you need, then they go and add this button with a little island of tiny controls crammed in it.
Score: 19 Votes (Like | Disagree)
coffeemilktea Avatar
14 weeks ago
Taking pictures of mountain climbers and wild horses on the plains looks so majestic...

..I'd just use mine to take pictures of stray cats and maybe the street tacos I had for lunch. ?
Score: 16 Votes (Like | Disagree)