Apple's Latest Ad Highlights iPhone 16's New Camera Control Button
Apple today shared a video ad that highlights the new Camera Control on the latest iPhone 16 models, offering a quick look at the button in action.
While the ad is for the iPhone 16 Pro, the Camera Control is available on all four iPhone 16 models. The button provides quick access to the iPhone's camera, and you can press or swipe on it to adjust functions like zoom, depth of field, and more. In addition, an iOS 18 software update coming later this year will enable the Camera Control to automatically lock focus and exposure on a subject with a light press.
All four iPhone 16 models launched in the U.S. and many other countries on September 20.
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While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
Apple's all-new ultra-thin iPhone 17 Air shares the same dimensions as the iPhone 17 Pro Max, with the only difference being in the thickness of the devices, according to the leaker Ice Universe.
Posting to their Weibo account, the Chinese leaker today claimed that the iPhone 17 Air and iPhone 17 Pro Max have identical body length, width, screen size, and bezels. "The only difference is the...
Apple is delaying some of the Apple Intelligence Siri features that it expected to release in iOS 18, an Apple spokesperson said in a statement to Daring Fireball.
Apple says that it is going to take longer than expected to roll out the more personalized Siri experience, and that these features will be rolled out "in the coming year.""Siri helps our users find what they need and get things...
Apple has a staggering marketing claim for the new MacBook Air with the M4 chip.
Specifically, Apple says the new MacBook Air is up to 23x faster than the last Intel-based model. However, there are some details in the fine print to be aware of.
First, Apple said it compared a new 2025 MacBook Air with a 10-core M4 chip and 32GB of RAM to a 2020 MacBook Air with a quad-core Intel Core i7...
Apple has increased the thickness of the upcoming iPhone 17 Pro Max compared to the current generation iPhone 16 Pro Max, claims the Chinese leaker known as Ice Universe.
Apple is said to have increased the depth of the iPhone 17 Pro Max to 8.725mm, up from 8.25mm on the iPhone 16 Pro Max, which would be a 0.475mm difference in thickness. The increase "surely means a larger battery,"...
In a move that probably won't make headlines but should delight detail-oriented Mac users everywhere, Apple has quietly corrected a 26-year-old design inconsistency on its keyboards.
The Mute key, a staple on Mac keyboards since the PowerBook G3 'Lombard' debuted in 1999, has finally received a logical redesign on the new MacBook Air with M4 chip. As spotted by iCulture, the key now displays ...
Apple announced the infamous 12-inch Retina MacBook a decade ago today, an experimental new Mac that was as controversial as it was revolutionary.
Apple unveiled the 12-inch MacBook on March 9, 2015, at the "Spring Forward" event in San Francisco, California. The event was primarily focused on the Apple Watch, which was being fully detailed ahead of its launch the following month, so the...
It's been a busy week for Apple, with new products announced on Tuesday and Wednesday. We're now caught up on what's been rumored for a spring launch, so we thought we'd recap everything Apple came out with this week.
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iPad Air
Apple updated the iPad Air on Tuesday, updating it with the new M3 chip. The iPad Air still comes in...
Now that Apple has announced its new more affordable iPhone 16e, and new MacBook Air and Mac Studio models with M4 and M3 Ultra chips, we thought we'd provide a quick recap of what else we are expecting from the company in the summer months ahead.
There are at least three product categories that we are hoping to see some movement in before summer is over, but of course, nothing is...
