Amazon Introduces New Record Low Prices on Apple Watch Series 10 ($30 Off) and Black Ultra 2 ($64 Off)

Amazon this week has introduced the first notable discounts on the Apple Watch Series 10, taking $30 off two models. We're also tracking even steeper discounts on the Apple Watch Ultra 2 on Amazon right now.

Apple Watch Series 10

Apple Watch Series 10 lineup 240909 featureNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with the 42mm GPS Apple Watch Series 10 in Rose Gold Aluminum, you can get this model for $369.00 in S/M, down from $399.00. Additionally, the 46mm GPS model in Jet Black Aluminum is available for $399.00 in M/L, down from $429.00.


We've seen a few $10 discounts on the Apple Watch Series 10, some of which are still available on Amazon today, but this is the first time we're tracking a bigger markdown on the brand new wearable. No other major online retailer has a discount on the Series 10 this week, and Amazon provides an estimated delivery between September 27 and 30.

Apple Watch Ultra 2

apple watch ultra 2 new black

Secondly, Amazon has further discounted the Apple Watch Ultra 2 in Black this week. You can get a few models of the Black Titanium watch for $734.89, down from $799.00. This beats the sale price we tracked over the weekend by about $15, and marks a new all-time low price for the Black Apple Watch Ultra 2.

The models on sale include the Black Titanium Case with Dark Green Alpine Loop (S) and the Black Titanium Case with Dark Green Alpine Loop (M). Both have similar delivery dates, with a range between September 26 and 30 as of writing.

Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.

Related Roundup: Apple Deals

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
prioritize notifications ios 18 4

Everything New in iOS 18.4 Beta 1

Friday February 21, 2025 1:08 pm PST by
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions. Subscribe to the MacRumors YouTube channel for more videos. Priority Notifications - Apple Intelligence There is a new Priority Notifications feature that can show you your most...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iPhone 16e Feature

Apple Denies Speculation Surrounding iPhone 16e's Lack of MagSafe

Friday February 21, 2025 8:01 am PST by
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld. Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...

Top Rated Comments

turbineseaplane Avatar
21 weeks ago
$30 off

Is that really worth even mentioning?
Score: 9 Votes (Like | Disagree)
IronTek Avatar
21 weeks ago
If you have a Chase card that gives Ultimate Rewards, their Apple Store is currently offering 15% off Apple Watch Series 10. You can pay all in points, all in cash, or a combination.
Score: 5 Votes (Like | Disagree)
UltimaKilo Avatar
21 weeks ago

$30 off

Is that really worth even mentioning?
Yes, it is. I have a S5 and this is tempting.

That was even quicker than expected! I expect 350 for AW10 in another few weeks
Doubt it will even get that low. It could conceivably drop down to $390 or even $380 for Prime Days in October, but the latter number is a stretch.
Score: 2 Votes (Like | Disagree)
bookcase Avatar
21 weeks ago
I'd love the jet black s10, but as a s9 owner, I'm not seeing enough in the way of upgrades to justify the expense.
Score: 2 Votes (Like | Disagree)
Alameda Avatar
21 weeks ago
“Record Low Prices” on a product that’s only been available for six days seems a bit off.
Score: 2 Votes (Like | Disagree)
imola.zhp Avatar
21 weeks ago

I really wanted to get an Ultra 3 this year, but will probably stick it out with my 7 for another year. $64 isn't all that enticing to me.
I wanted a Black Ultra 3 myself, but since the Ultra didn't get updated I went for last year's model. Amazon was running $110 off, Verizon was going to give me $180 for my Nike 7 as a trade but then charge me a $35 activation fee, on a watch at full price. I sold my Nike 7 on ebay and netted $131.

So the ultra 2 was originally $799, and a black ultra 2 also would have been $799.

I saved $110 plus tax, $120.73, I saved the activation fee, $35, and I received $131.63 from selling my Nike 7. About $288 in savings. I've had the Ultra 2 almost a week now and I LOVE it.

The total from Amazon was $762.93, tax and a screen protector. No activation fee, I'm all in at $631.30. If I really want black, I can always put a bumper/case on it but I'm actually liking the natural titanium, it works really well with the blue ocean band.
Score: 2 Votes (Like | Disagree)