Apple Shares Videos Showcasing iPhone 16 Pro With Apple Intelligence

Ahead of iPhone 16 pre-orders starting on Friday, Apple has shared three videos touting the benefits of iPhone 16 Pro with Apple Intelligence, with special reference to the Mail app, Photos app, and enhanced Siri.

email summary apple intelligence
Apple describes the trio of short videos, all of which star English actor Isabella Ramsey, in the following way:

  • Custom memory: Create a custom memory movie by entering a description in Photos, and Apple Intelligence will find the best photos and videos to craft a storyline with its own narrative arc.
  • Email summary: Tap to reveal a summary of a long email in the Mail app and cut to the chase. You can also view summaries of emails right from your inbox.
  • More personal Siri: Equipped with awareness of your personal context, the ability to take action in and across apps, and richer language understanding, Siri will be able to assist you like never before.




Apple plans to introduce the first Apple Intelligence features with the release of iOS 18.1, which is expected to launch in October. Among the new capabilities are writing tools for generating and summarizing text, as well as a feature that provides concise summaries of notifications.

The Messages app will gain the ability to suggest replies, while a new function will allow users to record and transcribe phone calls. The Photos app will benefit from a new "Clean Up" tool, which is designed to swiftly remove unwanted objects from images.

Apple plans to make the Image Playground feature for generating images and the Genmoji feature for generating custom emoji available in iOS 18.2, which will likely be released in December.

Related Roundup: iPhone 16 Pro

Popular Stories

Generic iOS 18 Feature Real Mock

iOS 18 Available Today With These 8 New Features For Your iPhone

Sunday September 15, 2024 10:09 am PDT by
Following over three months of beta testing, iOS 18 will finally be widely released to the public this Monday, September 16. The update should be available to install starting at around 10 a.m. Pacific Time (1 p.m. Eastern Time) in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple...
iOS 18 Public Beta Thumb 1

Here's When iOS 18 Rolls Out Today in Every Time Zone

Monday September 16, 2024 3:56 am PDT by
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Friday September 13, 2024 2:40 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
apple silicon mac lineup wwdc 2022 feature purple

M4 Macs, New iPad Mini, and iPad 11 Expected at Upcoming Apple Event

Sunday September 15, 2024 5:29 am PDT by
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
16 pro

iPhone 16 Pro Demand Has Been Lower Than Expected, Analyst Says

Sunday September 15, 2024 3:58 pm PDT by
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
iphone 16 pro apple intelligence

Apple Intelligence Features Expected to Roll Out in This Order Between iOS 18.1 and iOS 18.4

Friday September 13, 2024 1:01 pm PDT by
iOS 18 will be released to the public on Monday, but the first Apple Intelligence features will not be available until iOS 18.1 is released in October. Apple Intelligence features will continue to roll out in iOS 18.2 and beyond, with the expected roadmap outlined below per Apple's website and rumors. Apple Intelligence requires an iPhone 15 Pro model or any iPhone 16 model, and it will...

Top Rated Comments

JippaLippa Avatar
4 days ago at 03:17 am
I honestly found them a little cringe, this time.
I have seen better short ads from Apple, in the past.
Score: 27 Votes (Like | Disagree)
Arran Avatar
4 days ago at 03:54 am
The first two are promoting inauthentic behavior. Not good.

If you forget someone‘s name, apologize and ask them again. If you didn’t read their email, be honest and say so. Both are more human, more genuine, and, while slightly awkward at first, will build healthier relationships.

The third video? I wasn’t sure what that was all about. But it didn’t condone faking it. Better, I guess.
Score: 26 Votes (Like | Disagree)
zombierunner Avatar
4 days ago at 03:29 am
this is marketing for gen z brain rot edition
Score: 24 Votes (Like | Disagree)
Khojmdn Avatar
4 days ago at 03:19 am
Are they getting desperate this year?
Score: 21 Votes (Like | Disagree)
AndiG Avatar
4 days ago at 03:20 am

I honestly found them a little cringe, this time.
I have seen better short ads from Apple, in the past.
Just "a little" cringe??? Without sound, it could be an ad for a horror movie.
Score: 17 Votes (Like | Disagree)
fooyork Avatar
4 days ago at 03:26 am
People are going to wonder where all these new features are when they set up their new 16 or 16 Pro... I don't really think Apple should be advertising these features as they won't start to roll out until next month, and some of the Siri improvements wont be available until at some point in 2025!
Score: 15 Votes (Like | Disagree)