Gurman: New AirPods Max and Apple TV Unlikely to Be Announced at September Apple Event

New versions of the AirPods Max and Apple TV may not debut at Apple's upcoming "It's Glowtime" event, Bloomberg's Mark Gurman today suggested.

Airpods Max Feature Blue
In a report detailing some final expectations for the September 9 Apple event, Gurman said that the company is still working on a new version of the ‌AirPods Max‌ with new color options and a USB-C port instead of Lightning. This product refresh has been rumored for some time, but with plenty of ‌AirPods Max‌ inventory still in stock, Gurman suggested that the new model may not arrive until later.

Likewise, Apple has apparently been working on an updated ‌Apple TV‌ that was originally supposed to launch earlier this year. With no sign of the new model and stable inventory of the current model, Gurman says that "a new version isn't on the immediate horizon."

The new ‌AirPods Max‌ are not expected to feature the H2 chip introduced in September 2022 or features like Adaptive Audio. Gurman previously said that the changes are expected to be so minor that the refreshed device will still be considered to be first-generation ‌AirPods Max‌.

Whenever it comes out, the next ‌Apple TV‌ is rumored to feature a faster processor than the current A15 Bionic chip, and even lower pricing. Apple analyst Ming-Chi Kuo suggested that the next ‌Apple TV‌ could have a sub-$100 starting price

Related Roundups: AirPods Max, Apple TV

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

JCCL Avatar
16 months ago
Why would anyone buy and device with lightning in 2024, particularly a high end one.
Score: 16 Votes (Like | Disagree)
JCCL Avatar
16 months ago

Because it doesn't matter?
Yeah, I have one cable, that I can charge my Mac, iPad, PC Laptop, iPhone and Sony XM5. Yet I would have to keep a lightning around to charge one device.
Score: 13 Votes (Like | Disagree)
JCCL Avatar
16 months ago

Because they have an iPhone with a lightning port and don’t want to use a separate charging cable for their phone and earbuds? Not everyone is a tech nerd that buys a new iPhone every year.
Who do you think is the target market for 500 USD Apple headphones?
Score: 12 Votes (Like | Disagree)
vegetassj4 Avatar
16 months ago
CrabApplePro has reported the exact opposite: The AirPods Pro are to be one of the stars of the event.

and even posted a rendering



Attachment Image
Score: 10 Votes (Like | Disagree)
DTphonehome Avatar
16 months ago
Man, what a cush job AirPods Max engineer must be! What do these guys spend their day doing??
Score: 7 Votes (Like | Disagree)
bookcase Avatar
16 months ago
I won’t buy anything with a lightning port (or micro USB cable), so my wait for the Max continues.
Score: 7 Votes (Like | Disagree)