Apple Denies Evidence of Hidden Browser Settings to UK Regulator [Updated]

Update: Apple told MacRumors that Open Web Advocacy's allegation that Apple is misleading the Competition and Markets Authority (CMA) is inaccurate. Apple says it told the CMA that the design of the identified browser setting was changed in a recent software update. The design was apparently never intended to discourage users from setting third-party browsers as the default.


Apple faces allegations of misleading the UK's Competition and Markets Authority (CMA) over a user interface issue in iOS related to changing the default browser, Open Web Advocacy reports.

apple ios app store safari changes
Earlier this year, reports surfaced accusing Apple of implementing a deceptive design practice in iOS that made it more difficult for users to switch their default browser if Safari was already set as the default. The issue was initially highlighted in March 2024 and was independently verified by multiple sources, including Ars Technica and the CMA. Specifically, the design hid the option to change the default browser when Safari was set as the default, while other browsers like Chrome and Firefox continued to display the option regardless of whether they were the default or not. This behavior was eventually addressed in an iOS update.

Now, in a formal response to the CMA, Apple has denied that this issue ever existed. The company responded to the regulator's inquiry on August 1, 2024, stating that the allegations regarding the hidden option to change the default browser were incorrect. The response read, "This is not correct. The default browser app setting in the Safari tab is clearly visible when the user has set Safari as the default." The statement effectively denies that the behavior reported by the CMA and others had ever been present in iOS, despite the availability of screenshots, videos, and other forms of evidence supporting the claims from media outlets and industry experts.

Apple has not provided an explanation for how its claim in the August response aligns with these findings, leaving open the question of whether the company's internal processes failed to verify the accuracy of its statements or whether it is actively attempting to minimize the situation. The matter could have legal implications. Under UK law, providing false or misleading information to a regulatory body such as the CMA can be considered a criminal offense. The CMA has the authority to request documentation, internal communications, and other records to verify claims made by companies under investigation. If it is determined that Apple provided false or incomplete information, the company could face penalties, including fines.

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Top Rated Comments

Apple Knowledge Navigator Avatar
27 weeks ago
“This is our response. And we think you’re gonna love it.”
Score: 15 Votes (Like | Disagree)
kylelerner Avatar
27 weeks ago
This is hilarious given how Microsoft shoves Edge down your throat in Windows, makes it your default browser “accidentally” after Windows Updates, and now even requires you to sign-in with or create a Microsoft Account just to use a new PC.

Not to mention how changing your default web browser in Windows 11 is a purposefully confusing and time consuming process.
Score: 11 Votes (Like | Disagree)
Manzanito Avatar
27 weeks ago

”It’s our best response ever.”
We took last year’s response and made it even better.
Score: 8 Votes (Like | Disagree)
avkills Avatar
27 weeks ago

I still have a local account on my Win 11 laptop and no Microsoft account
Me too, but they don't make it easy anymore.
Score: 7 Votes (Like | Disagree)
dumastudetto Avatar
27 weeks ago

Settings -> Safari -> Default Browser App. It's right there at the top.
Take your pick.

Now if that is hard for UK regulators, perhaps they should ditch & ban smartphones altogether and make landlines mandatory.
If you read the article, you'd understand current behaviour is irrelevant.
Score: 6 Votes (Like | Disagree)
iZac Avatar
27 weeks ago
Perhaps Tim wrote the response using Apple Intelligence.
Score: 5 Votes (Like | Disagree)