AT&T Takes Up to $1,000 Off iPhone 15 Models Ahead of iPhone 16 Launch

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We're just a few weeks away from the debut of the newest iPhone models in September, but you can still get great deals on iPhone 15 models at AT&T this week. The carrier is offering as much as $1,000 off select models of the iPhone 15, and great discounts on previous generation devices as well.

iPhone 15 Pro Lineup FeatureNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The headliner is $1,000 off the iPhone 15 Pro Max when you trade in your current smartphone and purchase the new iPhone on an eligible unlimited plan. This offer will be applied in bill credits over 36 months, and it knocks the monthly price of the 256GB iPhone 15 Pro Max down to around $5.56/month (from $33.34/month).

UP TO $1,000 OFF
iPhone 15 Deals at AT&T

For the iPhone 15 Pro, AT&T is offering the 128GB model at no cost when you trade in your current smartphone and purchase the new iPhone on an eligible unlimited plan. This offer is the same as the previous one, so you'll see up to $1,000 applied in bill credits over 36 months, knocking the price of the 128GB iPhone 15 Pro down to $0/month (from $27.78/month).

iPhone 15 models are seeing up to $700 in discounts right now at AT&T, making the iPhone 15 as low as $3.62/month and the iPhone 15 Plus as low as $6.39/month. For even steeper savings, AT&T has the iPhone SE from 2022 for $1.99/month when purchased on a qualifying unlimited plan, but you don't need to have a trade-in for this offer.

If you're shopping for an Apple Watch, AT&T is offering $300 off in bill credits over 36 months when you purchase two Apple Watches on an installment plan. This covers Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE.

Of course, there are also numerous deals on non-Apple smartphones, like the Google Pixel 9 Pro for free when you trade in any Pixel phone and purchase the new device on a qualifying installment plan. Additionally, AT&T has a big collection of Galaxy devices on sale, including the Galaxy Z Flip6, Galaxy S24 Ultra, Galaxy S24+, and more.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

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Top Rated Comments

webkit Avatar
webkit
25 weeks ago
I've always found the carriers' "$1,000 off" and "on us" marketing to be a bit misleading as you (the customer) typically have to trade something of value as part of the deal. You're not necessarily getting "$1,000 off", it's more likely you're getting up to $750 off after trading in your device worth at least $250.

The other factor, of course, is that you have to stick with the carrier for 2 to 3 years to get the full "savings" which may or may not be a bad thing depending on the deal.
Score: 12 Votes (Like | Disagree)
sw1tcher Avatar
sw1tcher
25 weeks ago

Limited time offer.

You’ll need to:

* Purchase an eligible smartphone on a qualifying installment agreement, including taxes on full retail price (up front) and $35 activation/upgrade fee.
* Activate/keep postpaid eligible unlimited voice & data wireless service (min. $75.99/mo. if new before discounts. Existing customers can add to their current unlimited plan, if eligible, which may be less). AT&T may temporarily slow data speeds if the network is busy.
* Trade-in an eligible smartphone in good working condition within 30 days of activation.

Then you’ll get:

* Up to $1000 in bill credits on iPhone 15 Pro and 15 Pro Max only with smartphone trade-in value of $290 or higher
* Up to $700 in bill credits with smartphone trade-in value of $130-$289
* Up to $350 in bill credits with smartphone trade-in value of $35 to $129

Unlimited plan needs to be $75.99/mo

$75.99/mo x 36 months = $2,735.64 before taxes and fees.

I fail to see where the deal is unless you're an existing customer *and* on a family plan where the monthy price for a plan would be significantly less expensive per person.
Score: 9 Votes (Like | Disagree)
dannyyankou Avatar
dannyyankou
25 weeks ago
They’re going to have the same deal for the iPhone 16 at launch time. Just wait a couple weeks.

Better yet, sell your phone or trade it in with Apple and buy an unlocked phone.
Score: 8 Votes (Like | Disagree)
california_kid Avatar
california_kid
25 weeks ago


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Score: 8 Votes (Like | Disagree)
Apple_Robert Avatar
Apple_Robert
25 weeks ago
Classic marketing hoping to snag as many phone users as they can with smoke and mirror tactics that for many, will translate into a higher bill. And sadly for many, more than they realized when they took bite of the AT&T carrot.
Score: 7 Votes (Like | Disagree)
wgaller Avatar
wgaller
25 weeks ago
They do the same promo every year, with six lines it saves us a ton of $ while allowing everyone to have great devices with little to no $ out of pocket when upgrading. Regarding three year contract - who changes carriers anymore? Cell service is a commodity.
Score: 6 Votes (Like | Disagree)
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