Meta Cancels High-End Mixed Reality Headset After Apple Vision Pro Struggles

Meta has canceled work on a high-end mixed reality headset that it was developing to compete with the Apple Vision Pro, reports The Information. Meta this week told employees to quit working on the device following a product review meeting that involved Meta CEO Mark Zuckerberg.

meta quest 3
The now-canceled device was slated for launch in 2027, and it was meant to be equipped with high-resolution micro OLED displays, which is what Apple used for the Vision Pro. Meta was aiming to sell the device for under $1,000, but that was not going to be possible with the high cost of the displays.

Meta is continuing development on the Quest 4, a successor to the Quest 3, and that headset could come out in 2026. The Quest 3 is priced at $500, which is also the likely target price point for its successor. Meta is also focusing on software rather than hardware, and it announced a Horizon OS platform for third-party hardware makers earlier this year.

When the Vision Pro launched, Meta was hoping that the device would reinvigorate the headset market and validate Zuckerberg's major push into the AR/VR space. Instead, Apple has struggled with consumer appeal, and interest in the Vision Pro has waned over time.

Enthusiasm about the Vision Pro started dying down just a month after it launched, and fewer customers visited Apple retail stores for demonstrations. Apple cut Vision Pro shipments in April, and the company is unlikely to sell even 500,000 of the headsets in 2024. As a result, Apple has stopped work on a second-generation high-cost Vision Pro and is instead focusing on creating a lower-cost model with fewer features and a price closer to high-end iPhones.

Popular Stories

apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
iOS 26 Feature

Apple Preparing iOS 26.0.2 Update for iPhones

Saturday October 11, 2025 6:59 pm PDT by
Apple's software engineers are internally testing iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will likely be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released within the next few weeks. Last month, Apple released iOS...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Being Rebranded as Apple TV

Monday October 13, 2025 8:25 am PDT by
Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV. A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the...
iPhone 17 Pro Colors

iPhone 18 Pro Already Rumored to Have These 6 New Features

Saturday October 11, 2025 10:10 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices. Below, we have recapped some of the early iPhone 18 Pro rumors so far. Smaller Dynamic Island The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the devices will...
10

Apple to Launch New Products Starting Next Week, Claims Dubious Leak [Updated]

Friday October 10, 2025 5:57 am PDT by
Update: the Naver account appears to be referencing a speculative post on X by Vadim Yuryev, dated October 6. The original article follows. Apple will announce new products through a series of press releases beginning as soon as next week, according to a dubious claim posted on the Korean blog Naver. The Naver blog account yeux1122, which aggregates rather than originates Apple...
All AirPods 2025

Apple Reportedly Working on New AirPods Pro, AirPods 5, and H3 Chip

Sunday October 12, 2025 9:24 am PDT by
After releasing AirPods Pro 3 last month, Apple is already working on the next AirPods Pro, according to Bloomberg's Mark Gurman. It is unclear if the new AirPods Pro would be branded as AirPods Pro 4, or if they would be considered an updated version of AirPods Pro 3. Gurman did not take a position, opting to describe them as a "new version" of the "high-end in-ear buds." AirPods Pro 2...
Meta Ray Ban Glasses

Apple's Smart Glasses With In-Lens Display May Feature Two Modes

Sunday October 12, 2025 9:43 am PDT by
Apple's second-generation smart glasses with an in-lens display may have two modes, depending on which device they are connected to. Meta Ray-Bans without an in-lens display In his Power On newsletter today, Bloomberg's Mark Gurman said he was told a future version of Apple's smart glasses may be able to run a full version of the visionOS operating system when they are paired with a Mac, and...
clips app hands on thumb

Apple's Clips App Discontinued

Saturday October 11, 2025 9:06 am PDT by
Apple has essentially discontinued Clips, its video-editing app designed to allow users to combine video clips, images, and photos with voice-based titles, music, filters, and graphics to create enhanced videos that can be shared on social media sites. The app has been removed from the App Store, and a support document on Apple's site says that the app is no longer being updated and would no ...
apple vision pro orange

Vision Pro Future Uncertain as All Headset Development Is Seemingly Paused

Saturday October 11, 2025 1:00 am PDT by
Recent reports suggest that there are now no redesigned Apple Vision headsets in active development, with the company's focus pivoting decisively to smart glasses. When Apple announced the Vision Pro in mid-2023, it described the device as the dawn of "spatial computing," a new paradigm that would eventually rival the iPhone in importance. With a $3,499 starting price, intricate design and...

Top Rated Comments

poematik13 Avatar
15 months ago
How many MBA's does it take to realize that nobody wants to pay $3500 to strap a brick to their face
Score: 93 Votes (Like | Disagree)
Spock Avatar
15 months ago

more accurate headline: Meta couldn't out engineer Apple
More like Apple can’t sell this over engineered device and its competitors don’t want to make the same failure. Not every company has a fan base as loyal as Apple that will buy whatever they release.
Score: 42 Votes (Like | Disagree)
Ratlerbite Avatar
15 months ago

more accurate headline: Meta couldn't out engineer Apple
Yes because Apple did such good job selling their Vision Pro lol
Score: 27 Votes (Like | Disagree)
breenmask Avatar
15 months ago
more accurate headline: Meta couldn't out engineer Apple
Score: 23 Votes (Like | Disagree)
holmesf Avatar
15 months ago
to be a bit contrarian here: Meta Quest 3 is the best VR product out there and at $500 is an absurdly better value proposition than Vision Pro ... offering many of the same features: high resolution display with good FOV and passthrough, gesture control, rich ecosystem, but also bundled with game controllers and not requiring external battery pack. It also can function as a display for PC VR gaming both wired and wirelessly. Yes, Vision Pro is technologically better but it's also seven times more expensive with many expensive features which add little value like EyeSight. Meta knows the world isn't ready to use VR for productivity and that the technology isn't ready for the "spatial computing" era either. They are correctly focused on media consumption and gaming and offering the product at a more appropriate price for those use cases.
Score: 23 Votes (Like | Disagree)
LogicalApex Avatar
15 months ago
Makes sense. I recently did the Vision Pro demo for the first time. It was definitely cool, but with my need for prescription lenses and their storage pricing. I’d be over $4K for it.

There are a lot better things I can do with $4K. Buy Apple stock instead. Buy a MacBook and an iPad. Build a serious home theater.

So many things that would be more impactful and longer lasting.

I could probably get persuaded at $1K. But not at $4K.
Score: 18 Votes (Like | Disagree)