Apple Promotes Final Cut Pro for Mac and iPad in New Ad

Apple today shared new ads focusing on Final Cut Pro 10.8, the latest version of the Apple-designed app for professional video editing. The first ad highlights Final Cut Pro for the Mac, while the second covers Final Cut Pro for iPad.


Both videos walk through the different features that are available in Final Cut Pro on the Mac and the ‌iPad‌. The Mac video walks through different tools for adding effects and organizing footage, while the ‌iPad‌ ad shows off the touch-based gestures and Apple Pencil integration.

With Final Cut Pro 10.8, which came out in June, Apple added Enhance Light and Color, an feature that improves color, color balance, contrast, and brightness in one step. Slo-Mo, another AI feature, blends the frames of video intelligently to provide higher-quality movement.

Apple also introduced Final Cut Camera, an app that can capture video from multiple iOS devices and feed it into Final Cut Pro for a multicam experience.

Final Cut Pro is priced at $300 for the Mac version, and $49 per year or $4.99 per month for the ‌iPad‌ version. Apple offers a free 90-day trial.

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...

Top Rated Comments

Think|Different Avatar
8 months ago

Most have moved on at this point. Everyone was asking for FCP on mobile YEARS ago. The iPad is an iPad. Let it be an iPad. What’s next, advertising the iPad calculator app after 14 years?
What a lame reply – and untrue. Plenty haven't "moved on" from the desktop version, which has to be what you are talking about when the iPad version is practically still new.

Let an iPad be an iPad? LOL, okay...Please tell us what we are all allowed to use said device form if it's not native apps made be the company who created it.
Score: 12 Votes (Like | Disagree)
jayducharme Avatar
8 months ago
I don't do anything fancy with FCPX, but I use it a LOT. I just appreciate how quickly I can get decent results without much fuss.
Score: 11 Votes (Like | Disagree)
suchnerve Avatar
8 months ago
Still no support for captioning/subtitling. ?

Apple loves to claim to support accessibility, and yet they continue to neglect one of the most widely-used accessibility features — subtitles on video.
Score: 8 Votes (Like | Disagree)
ignatius345 Avatar
8 months ago
I love how I bought FCP like 5 years ago and I'm still getting BIG updates to it. I guess it's a loss-leader to try to woo video pros away from Premiere Pro?
Score: 7 Votes (Like | Disagree)
FCX Avatar
8 months ago
Really getting a kick out of these replies....

Seriously though. It's a great app, I use it every day. Think of Final Cut (on Mac) like a camera body. You get the engine, and add on whatever else you need from a really comprehensive plugin marketplace. Or build your own plugins with Motion - I've built custom effects & transitions for a number of clients, and stuff that I was interested in trying my hand at.

I also use Premiere, but only when required which thankfully isn't often, and Resolve. For me, Resolve is trying too hard to be everything all at once. It's a really great color platform, but editing is a bit clunky (to me, ymmv).

Haven't tried FCP on iPad, and don't really have any interest in doing so. Live multicam capture is pretty interesting though, wouldn't mind seeing that added to the really great multicam editing in the desktop version.
Score: 6 Votes (Like | Disagree)
FCX Avatar
8 months ago

More efficient than what?

I moved from FCPX to DaVinci Resolve maybe five years ago. Resolve is plenty fast on my MBP M1 Max. The feeling of running a video editor for hours on battery without feeling slow is something I like.

Resolve has all the features one could wish and then some. For example, Fusion can be used to create very sophisticated effects, and Fairlight is a powerful tool for audio. The learning curve is not very easy, though, and some relatively simple things require odd workarounds.

I think the best video editor is the one you master and can use to do everything you want. So, if FCPX serves you well, use it. For a complete beginner, however, I would recommend Resolve due to its reasonable cost and large user base. It also receives significant updates regularly.
Final Cut is definitely more efficient than PPr, which is slow, buggy, and comes with a monthly payment.

Resolve is plenty fast, if you have fast storage and a decent machine. Got nothing against it aside from the cluster that is its interface.

I just work so much faster in Final Cut, it lets me iterate and experiment quickly, stays out of my way, and it just makes editing fun. Can't say that about PPr or Resolve or Avid. I'm not bothered ticking all the latest 'feature' checkboxes - I edit to tell a story, anything that gets in the way of that is counter-productive.
Score: 6 Votes (Like | Disagree)