Paid iCloud storage overwhelmingly remains the most popular Apple service in the United States, according to a new report from Consumer Intelligence Research Partners (CIRP).
Nearly two-thirds of Apple customers in the United States opt for paid iCloud storage, surpassing other services like Apple Music, Apple TV+, and AppleCare in terms of user adoption. In comparison, Apple Music and Apple TV+ have achieved moderate penetration rates among Apple customers, with 42% and 32% adoption, respectively. AppleCare, the company's extended warranty service, sees even lower adoption, with only 17% of iPhone buyers opting for the additional coverage.
These other services, while significant contributors to Apple's Services revenue, operate in highly competitive markets, unlike the cloud storage market where no service is able to offer such a deeply integrated experience with Apple devices as iCloud. Many users opt for just one music service and multiple video subscriptions, which limits the growth potential for Apple's subscription offerings. As Apple's hardware sales growth slows, the company has increasingly turned to its services segment as a source of revenue.
Paid iCloud subscriptions start at $0.99 per month for 50GB of storage, $2.99 per month for 200GB, and $9.99 per month for 2TB. These standalone iCloud storage plans can also be bundled with other Apple services through Apple One, which offers three tiers: the Individual plan at $16.95 per month includes 50GB of iCloud storage, Apple Music, Apple TV+, and Apple Arcade; the Family plan at $22.95 per month includes 200GB of iCloud storage and extends those services to up to six family members; and the Premier plan at $32.95 per month includes 2TB of iCloud storage and adds Apple News+ and Apple Fitness+.
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Tuesday April 22, 2025 10:22 am PDT by Juli Clover
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
Tuesday April 22, 2025 5:01 am PDT by Tim Hardwick
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect.
As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
Thursday April 17, 2025 4:12 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes.
The changes are in the Mail and Settings apps.
In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner.
In the Settings app, AppleCare+ coverage information is more...
Tuesday April 22, 2025 4:08 am PDT by Tim Hardwick
Apple will unveil the iPhone 17 Pro in a new Sky Blue color, the same color that debuted on the latest M4 MacBook Air models Apple released in March. That's according to the leaker Majin Bu.
Concept mockup from Majin Bu
Writing on his website, Bu claims that "sources close to the supply chain confirm that several iPhone 17 Pro prototypes have been made in various colors, with Sky Blue...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
It's the only one I pay for and use ... and yet I'm still upset about it as they force me to the 2TB plan for $10/mo as opposed to offering something for less that is somewhere between 200gb and 2TB, which I'm sure they know a ZILLION people would choose
Nearly two-thirds of Apple customers in the United States opt for paid iCloud storage, surpassing other services like Apple Music, Apple TV+, and AppleCare in terms of user adoption.
Thanks in large part to Apple not increasing the free 5GB in like forever.
