Disney Eliminating Disney+ Password Sharing Starting in September

Disney plans start seriously cracking down on password sharing for the Disney+ streaming service in September, Disney CEO Bob Iger said in during today's earnings call (via The Verge).

disney
Iger said that Disney would begin eliminating password sharing "in earnest" next month. Disney has actually been talking about getting rid of password sharing since last September, but the timeline has shifted a few times. Disney started rolling out a ban on password sharing in some countries in June, but it sounds like the company's efforts will expand to the U.S. and other countries in September 2024.

According to Iger, Disney wants to end password sharing to turn Disney+ into a growth business.

Cracking down on password sharing was successful for Netflix. Netflix stopped allowing multi-household password sharing in 2023, and saw strong subscriber growth in subsequent quarters. In April, Iger said that he admired what Netflix had done, calling the company the "gold standard in streaming."

"I actually have very, very high regard for what they've accomplished," said Iger. "If we can only accomplish what they've accomplished, that would be great." As for customers that have already been told they can't share their passwords anymore, Iger said that the company has had "no backlash at all."

Like Netflix, Disney plans to allow subscribers to pay extra to share their plans with someone outside of their household, but pricing has not yet been announced.

Disney this week also announced plans to raise prices for Disney+, Hulu, and ESPN+ in October. Disney+ with ads will be priced at $9.99 per month, up from $7.99, and Disney+ ad free will be priced at $15.99 per month, up from $13.99.

Disney+ initially launched in 2019, right around the time that Apple TV+ launched. When the service debuted, Disney was charging $6.99 per month.

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Top Rated Comments

CarAnalogy Avatar
9 months ago
If only I could pay one company a flat rate every month to watch everything there is to watch. That'd be nice, no commercials too!

Well, I guess after a while, there would be commercials.

And now there's too many commercials and not enough content.

I sure wish I could just pay for the channels I want, and not have to pay for all this crap.

Hey look, Netflix is a thing, and here comes more like it. I can just pay for what I want! And it's cheap.

Boy this sure is getting expensive. And there's only like one good thing per streaming service. At least there's no ads.

Oh now there's ads. And still not a lot of great content.

If only I could pay one company a flat rate every month to watch everything there is to watch. That'd be nice.

But of course there's commercials...

[The history of TV from the 90s until now.]
Score: 35 Votes (Like | Disagree)
frownface Avatar
9 months ago
It was only a matter of time.

Netflix paved the way; and people responded by giving them more money. Expect every streaming service to do this.
Score: 29 Votes (Like | Disagree)
UliBaer Avatar
9 months ago
I can promise you: There IS a life without TV-subscriptions! ;)
Score: 26 Votes (Like | Disagree)
jjwwqq Avatar
8 months ago
Disney+ simply isn’t worth the cost, even before they increase prices.
Score: 11 Votes (Like | Disagree)
Zwhaler Avatar
8 months ago
When cord cutting started taking off, some of us were predicting the day when users end up with a massively bifurcated ecosystem of proprietary IPs and licensing, split between numerous service providers, paid for, and with ads! Viola. We’re nearly there. To be fair, if you only need one or two, it’s still a better deal than cable.
Score: 9 Votes (Like | Disagree)
JosephAW Avatar
8 months ago
Just to be clear it is not password sharing when I watch using my phone over cellular or I watch using Wi-Fi or I watch using Apple TV using cellular hotspot or watch using Wi-Fi or watch using my computer through hotspot or watch using Wi-Fi or using my iPad via hotspot or Wi-Fi, still using the same account when I go over to my brother’s house and airplay it to his Apple TV or go to work and use my computer at work to watch. All those are the same user and the same account using half a dozen different Internet connections, they better not interrupt my viewing ability.
I haven’t begun to cover the three other user accounts in my family doing the same thing. o_O
Score: 7 Votes (Like | Disagree)