According to Gurman, it is "sounding increasingly likely" that the next-generation Apple Watch SE models will use a rigid plastic material instead of aluminum. Plastic can keep costs down, and could appeal to parents who are looking for an Apple Watch for their children.
Apple in July launched a new website that encourages parents to purchase a cellular Apple Watch for their children. The "Apple Watch For Your Kids" campaign highlights the benefits of Apple Watch for younger wearers, such as location tracking, options for calling parents, and activity tracking. Adults can set up watches for their kids with their own iPhone, and there are features for keeping it from being used during school.
With plastic, Apple could also offer the Apple Watch SE in a range of fun colors that are not possible with aluminum. Apple used to sell a plastic iPhone 5c, for example, and it came in vibrant blue, yellow, pink, and green colors. Plastic would also better differentiate the Apple Watch SE from the standard Apple Watch models as the current Apple Watch SE is basically a modified version of the aluminum Apple Watch without the latest features.
The current Apple Watch SE models sell for $250, but shifting to plastic may allow Apple to offer the device at a lower price to better compete with companies that offer more affordably priced smart watches.
The Apple Watch SE could be refreshed as soon as this year.
Monday December 16, 2024 8:55 am PST by Tim Hardwick
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
Wednesday December 18, 2024 11:39 am PST by Juli Clover
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman.
Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital."
In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
Wednesday December 18, 2024 10:05 am PST by Juli Clover
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag.
Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
Tuesday December 17, 2024 9:02 am PST by Joe Rossignol
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year.
Below, we recap rumors about the next-generation Apple TV.
Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
Monday December 16, 2024 4:17 pm PST by Juli Clover
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro.
The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
Sunday December 15, 2024 9:47 am PST by Joe Rossignol
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie.
The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup.
The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
