Google Adds AI-Powered Google Lens and Tab Compare to Chrome for Desktop

Google today announced three new AI features that are coming to its Chrome browser, with Google taking advantage of the latest Google AI and Gemini models.

Chrome Feature 22
Google Lens is now available for the Chrome desktop browser, allowing users to search for what they see on the browser screen with a quick drag and search gesture. Google says that Chrome users can select anything on the page to search for visual matches, including text and images.


Searches can be refined by color, brand, and other details, and follow up questions are available for a deeper dive into a topic.

Tab compare is a new feature that is designed to let users see an AI-generated overview of products from across multiple tabs in one spot. Google says that this is useful for comparing reviews, prices, and other elements of multiple products when deciding what to purchase.

Google is also introducing a natural language search option for Chrome browsing history, allowing Chrome users to quickly find a site that they visited in the past with a phrase like "What was that ice cream shop I looked at last week?" Conversational search is optional, and can be turned on or off in the Chrome settings. It will not include data from incognito mode.

The AI-powered Google Lens feature will be available with the latest Chrome update that's rolling out over the next few days, while the other two features will be available in the next few weeks. Tab compare and the browser search option will both be rolled out in the U.S. to begin with.

Tags: Chrome, Google

Popular Stories

iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
Apple Maps 2024

Apple Maps Might Start Showing Ads

Sunday February 16, 2025 7:22 am PST by
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again. This time around, he said Apple has yet to...
Tim Cook Apple Park

10+ Announcements Apple Could Have Rolled Into a February Event

Saturday February 15, 2025 8:00 am PST by
Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead. There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event: ...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
m2 pro mac mini

Apple is Now Selling a Refurbished Mac Mini for Just $319 (!)

Saturday February 15, 2025 9:58 am PST by
A few days ago, we reported that Apple's refurbished Mac mini pricing had a problem, and it appears that Apple has taken note. Apple was offering a refurbished Mac mini with the M2 chip, 16GB of RAM, and 256GB of storage for $559, which was $50 more than a refurbished Mac mini with the M4 chip, 16GB of RAM, and 256GB of storage. All other key specifications were equal. That's no longer...
maxresdefault

The MacRumors Show: Apple Teases Its Next Major Product Launch

Friday February 14, 2025 9:38 am PST by
On this week's episode of The MacRumors Show, we discuss the imminent Apple product "launch" that is widely expected to be the fourth-generation iPhone SE. Subscribe to The MacRumors Show YouTube channel for more videos In a social media post on Thursday, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of...

Top Rated Comments

lotones Avatar
7 months ago

Neither does openAI, yet Apple is hopping in the sack with them.
Let's hope Apple is wearing protection.
Score: 9 Votes (Like | Disagree)
CarAnalogy Avatar
7 months ago

Another reason not to install/use Chrome
Remember when web browsers just displayed web pages? Pepperidge Farm remembers.

There was a brief time when Edge was possibly the best overall browser. Right between when they first forked it from Google and took all the Google stuff out, but before they started cramming all the Microsoft stuff in worse than Google ever did. They just couldn't resist.

Apple doesn't do this because they don't have to use a web browser as their platform. Microsoft doesn't even feel confident enough in Windows to be that anymore, they are basing it on Edge and Teams and "Microsoft 365."

The main reason Google is doing specifically this is yet more ad money. They specifically talk about shopping comparisons. They talk a lot about that these days. Let's hope Apple's services leanings don't push them in that direction. It's the same thing that junked up Edge.
Score: 7 Votes (Like | Disagree)
leoplan2 Avatar
7 months ago

Another reason not to install/use Chrome
so, according to your logic, Apple Inteligence is another reason to not buy/use any Apple products right?
Score: 5 Votes (Like | Disagree)
grantishere Avatar
7 months ago

Dare I ask what the privacy protections on this are?
That's cute. Google doesn't know what privacy protections are.
Score: 5 Votes (Like | Disagree)
jz0309 Avatar
7 months ago
Another reason not to install/use Chrome
Score: 4 Votes (Like | Disagree)
Line_Noise Avatar
7 months ago
Dare I ask what the privacy protections on this are?
Score: 4 Votes (Like | Disagree)