Logitech Considers 'Forever Mouse' With Subscription Fee

Logitech has worked on a "forever mouse" that could come with a subscription fee for regular software updates, according to Logitech CEO Hanneke Faber.

logitech mouse
There are no plans to release such a product at the current time, but Faber explained the concept during a recent appearance on The Verge's Decoder podcast with Nilay Patel. Apparently, the Logitech innovation center team in Ireland showed Faber a "forever mouse" that is designed to be used for many years. It's a "little heavier" than a standard mouse, and it has "great software and services" that get constantly updated.

The other day, in Ireland, in our innovation center there, one of our team members showed me a forever mouse with the comparison to a watch. This is a nice watch, not a super expensive watch, but I'm not planning to throw that watch away ever. So why would I be throwing my mouse or my keyboard away if it's a fantastic-quality, well-designed, software-enabled mouse. The forever mouse is one of the things that we'd like to get to.

Logitech is aiming to increase the longevity of its products through more premium devices that can be updated over time. Of course, as a mouse is a one-time purchase, continual software updates would need to be funded through some kind of service model.

Patel asked Faber if she could "envision a subscription mouse," and she responded "possibly." Faber went on to explain that customers would "never have to worry about [their mice] again," which is similar to Logitech's video conferencing services.

When asked whether Logitech had some other model for monetization than subscription fees or advertising, Faber said no, and that she was "intrigued" by a forever mouse that has an accompanying business model around software updates.

We're continuing to recycle and refurbish products. All of that is good. But that said, I am intrigued by a forever mouse or forever video conferencing solution that you just update with software and create a business model around that.

Later in the interview, Faber said that there could also be a model where customers trade in a mouse for a newer version, similar to something like the iPhone Upgrade Program.

The forever mouse, and the forever mouse could be the mouse that you keep and we just send you software updates, but it could also be the mouse that you turn in at Best Buy and we get it back or Best Buy takes it back and refurbs and resells it, which is another business model. We're starting to do that but not yet at the scale that we need to.

Faber pointed out that customers spend around $26 on a mouse or keyboard on average, which is "really so low" for "stuff you use every day." She said there's "so much room to create more value in that space as we make people more productive."

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...

Top Rated Comments

jonnyb098 Avatar
9 months ago
100k clicks/month for $9.99….. we used to be a civilized people…..?
Score: 114 Votes (Like | Disagree)
jz0309 Avatar
9 months ago
I double-checked my calendar right now, it is July 31, not April 1…
Score: 66 Votes (Like | Disagree)
maxpayne.co.uk Avatar
9 months ago
I have used these for 20 years and I cannot find a more comfortable mouse. The first one became faulty after about 14 years of continual use. I purchased another for £9 which is what sits on my desk today. A subscription mouse sounds horrendous.

Score: 49 Votes (Like | Disagree)
SnowCrocodile Avatar
9 months ago
You will own nothing, and be happy.

Well, the happy part is up to you...

BTW I still have a few cheap no name mice that would be graduating from college in a couple of years if they were children. Still work fine.

If Logitech releases a subscription mouse, I will make a very conscious effort to never buy another Logi branded product ever again. The "subscription" model is the ultimate rent seeking scam and it's prime time the customers started pushing back.
Score: 37 Votes (Like | Disagree)
DocMultimedia Avatar
9 months ago
Hmm. I have a mouse from 2006 or so that cost $79. How does that compare to modern subscription pricing? Lol
Score: 34 Votes (Like | Disagree)
MacAndMic Avatar
9 months ago
If it requires a subscription, it wasn’t worth buying in the first place.
Score: 30 Votes (Like | Disagree)