Apple Store App Gets Overhaul With Revamped For You Section

Apple today updated the Apple Store app to introduce a more personalized For You experience, which offers up more relevant product and service suggestions along with more information on what you can do with your existing devices.

Apple Store App Feature Blue
The entire navigation bar has been refreshed, replacing Shop with Products and Sessions with Go Further. The For You tab provides relevant offers and suggestions such as free Apple Music and Apple TV+ trials, while the Products tab lets you see new products and also shop for accessories for your devices.

The "Go Further" tab shows nearby Today at Apple sessions, provides help with device setup, and offers support for your devices. For these new changes, Apple has a new opt-in data collection feature. Apple says that it collects data about your shopping activity, subscriptions, and more to make suggestions, but there is an option to not provide this information to Apple.

To create a personalised shopping experience, we'll collect and use data about your device, Apple account, Apple Store shopping activity and Apple subscriptions.

Privacy is important, and we want to be clear about what we're collecting and how we will use it. You can modify these at any time in Account Settings.

The updated version of the ‌Apple Store‌ app also includes a new Today at Apple video series with short videos that you can watch to get tips on device features.

Apple's full release notes for the refreshed ‌Apple Store‌ app are below.

  • A fresh, more curated experience that makes it easier to quickly find the most relevant content on the For You tab, shop the latest on the Products tab, and make the most of the devices you already own on the Go Further tab.
  • Check out the new video series from Today at Apple with featured guests that will inspire you to do more with your devices.
  • New options to customize your privacy settings and preferences give you enhanced control over how Apple will use the data you share with us.

The ‌Apple Store‌ app can be downloaded for free from the App Store. [Direct Link]

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

platinumaqua Avatar
18 months ago
"For You" section is basically an euphemism for "ads" section
Score: 12 Votes (Like | Disagree)
Greyland Avatar
18 months ago
Another thing that is missing from the Apple Store app is support for veterans, and the associated discounts.
Score: 5 Votes (Like | Disagree)
contacos Avatar
18 months ago
How about a log in button so I could actually use this app for an Apple Account that isn’t my main iCloud ID ?
Score: 4 Votes (Like | Disagree)
NightfallOrchid Avatar
18 months ago

You can already do that.
I use my dev account to log into my devices and another Apple ID account for the App Store.
If you go into the App Store and click on your little guy upper right, you can click on your id name (top line) and change your id for the store.
This article is about the Apple Store app, not the App Store
Score: 3 Votes (Like | Disagree)
turbineseaplane Avatar
18 months ago
People actually just meander into the App Store still?

I don’t think I have “browsed” in there in about a decade
Score: 1 Votes (Like | Disagree)
svish Avatar
18 months ago
Just updated it. Does not look like there are any major changes. Wonder why the app does not have India in the country list despite having physical Apple stores and an online store in the country.
Score: 1 Votes (Like | Disagree)