Apple Store App Gets Overhaul With Revamped For You Section

Apple today updated the Apple Store app to introduce a more personalized For You experience, which offers up more relevant product and service suggestions along with more information on what you can do with your existing devices.

Apple Store App Feature Blue
The entire navigation bar has been refreshed, replacing Shop with Products and Sessions with Go Further. The For You tab provides relevant offers and suggestions such as free Apple Music and Apple TV+ trials, while the Products tab lets you see new products and also shop for accessories for your devices.

The "Go Further" tab shows nearby Today at Apple sessions, provides help with device setup, and offers support for your devices. For these new changes, Apple has a new opt-in data collection feature. Apple says that it collects data about your shopping activity, subscriptions, and more to make suggestions, but there is an option to not provide this information to Apple.

To create a personalised shopping experience, we'll collect and use data about your device, Apple account, Apple Store shopping activity and Apple subscriptions.

Privacy is important, and we want to be clear about what we're collecting and how we will use it. You can modify these at any time in Account Settings.

The updated version of the ‌Apple Store‌ app also includes a new Today at Apple video series with short videos that you can watch to get tips on device features.

Apple's full release notes for the refreshed ‌Apple Store‌ app are below.

  • A fresh, more curated experience that makes it easier to quickly find the most relevant content on the For You tab, shop the latest on the Products tab, and make the most of the devices you already own on the Go Further tab.
  • Check out the new video series from Today at Apple with featured guests that will inspire you to do more with your devices.
  • New options to customize your privacy settings and preferences give you enhanced control over how Apple will use the data you share with us.

The ‌Apple Store‌ app can be downloaded for free from the App Store. [Direct Link]

Popular Stories

airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
iOS 27 Mock Quick

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
14 inch MacBook Pro Keyboard

MacBook Pro Buyers Now Facing Up to a Two-Month Wait Ahead of New Models

Sunday January 18, 2026 6:50 pm PST by
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States. A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...

Top Rated Comments

platinumaqua Avatar
20 months ago
"For You" section is basically an euphemism for "ads" section
Score: 12 Votes (Like | Disagree)
Greyland Avatar
20 months ago
Another thing that is missing from the Apple Store app is support for veterans, and the associated discounts.
Score: 5 Votes (Like | Disagree)
contacos Avatar
20 months ago
How about a log in button so I could actually use this app for an Apple Account that isn’t my main iCloud ID ?
Score: 4 Votes (Like | Disagree)
NightfallOrchid Avatar
20 months ago

You can already do that.
I use my dev account to log into my devices and another Apple ID account for the App Store.
If you go into the App Store and click on your little guy upper right, you can click on your id name (top line) and change your id for the store.
This article is about the Apple Store app, not the App Store
Score: 3 Votes (Like | Disagree)
turbineseaplane Avatar
20 months ago
People actually just meander into the App Store still?

I don’t think I have “browsed” in there in about a decade
Score: 1 Votes (Like | Disagree)
svish Avatar
20 months ago
Just updated it. Does not look like there are any major changes. Wonder why the app does not have India in the country list despite having physical Apple stores and an online store in the country.
Score: 1 Votes (Like | Disagree)