Amazon Prime Day: Apple Watch SE ($169.99), Series 9 ($279.99), and Ultra 2 ($699.99) Hit New Best-Ever Prices
We're tracking deals on Apple products as Prime Day continues, and right now you can get record low discounts on the Apple Watch Series 9 and Apple Watch SE. Across the line, all of the deals shared below are new all-time low prices on each model, and only Amazon has the sales.

Ultra 2
A new low price has arrived for the Apple Watch Ultra 2, now available for $699.99 in multiple colors and band styles, down from $799.00.
Series 9
You can get up to $120 off most Apple Watch Series 9 models right now on Amazon, starting at $279.99 for the 41mm GPS watches. We've rounded up all of the deals below, focusing on the aluminum devices, but you can also find $100 discounts on a few stainless steel models as well.
SE
Apple's 40mm GPS Apple Watch SE is available for $169.99 today on Amazon, down from $249.00. This is a new all-time low price on the wearable. This deal is available in all three aluminum color options, and only Amazon has the discount.
You can also get the 44mm GPS Apple Watch SE on sale right now, available for $199.99 on Amazon, down from $279.00. This is another new record low price on the Apple Watch SE for Prime Day.
If you're on the hunt for more Prime Day discounts, be sure to visit our big Prime Day post where we recap the best Apple-related bargains of the event. Remember that you'll need an Amazon Prime membership to get Prime Day deals. You can sign up for Prime on Amazon if you don't have the service yet.
Popular Stories
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook.
Bounce Between Two Apps
On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker.
Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Posting on Weibo, the leaker known as "Instant Digital" said that the...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...