Apple's Cutesy New Website Pushes Apple Watch for Kids

Apple is encouraging parents to purchase a cellular Apple Watch for their children with a new "Apple Watch For Your Kids" campaign, which appears to be a more informative rebranding of the Apple Watch Family Setup feature that's been around since 2020.

apple watch for kids
The Apple Watch For Your Kids website walks through how the feature works and the perks. An Apple Watch with cellular can be added to and managed by an adult's iPhone, providing kids with a wrist-worn device for phone calls, text messaging, and location tracking.

Apple touts Schooltime, an option that restrictions notifications and apps during school hours through Do Not Disturb. The Schooltime schedule is set by parents and adds a visible yellow circle to an Apple Watch so teachers are aware the device is not usable during classtime.

Apple also promotes Apple Watch durability and water resistance, as well as the built-in activity tracking options that include workouts for children and activity awards.

The newly rebranded Apple Watch For Your Kids feature is being promoted on the Apple Watch pages, but Apple has not yet updated the support document that walks parents through setup.

Requirements for providing a child with an Apple Watch include a Series 4 or later with GPS + Cellular and a cellular service plan, an ‌iPhone‌ 6s or later (for the parent), a Family Sharing group setup, and Apple IDs for both the parent and child.

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...

Top Rated Comments

macduke Avatar
10 months ago
If Apple wants to promote this for kids, they need to make it a lot cheaper with a smaller display. Maybe the new plastic model will be geared towards kids?

It also needs to have a rugged display with a lip around it so it won't break so easily. I've been seriously considering getting something like this for my daughter. I don't think a 5th grader needs an iPhone, even though she says so many of her friends have one. But as she moves into middle school and gets involved in more extra-curricular activities, having a barebones cellular watch that can do basic tasks like encouraging healthy behaviors and allowing her to stay in contact with us and see her location would be great.
Score: 16 Votes (Like | Disagree)
MaxYuryev Avatar
10 months ago

If Apple wants to promote this for kids, they need to make it a lot cheaper with a smaller display. Maybe the new plastic model will be geared towards kids?

It also needs to have a rugged display with a lip around it so it won't break so easily. I've been seriously considering getting something like this for my daughter. I don't think a 5th grader needs an iPhone, even though she says so many of her friends have one. But as she moves into middle school and gets involved in more extra-curricular activities, having a barebones cellular watch that can do basic tasks like encouraging healthy behaviors and allowing her to stay in contact with us and see her location would be great.
My 11 and 9 year old have Apple watches and its been amazing. They have to request apps if they want to download something and I always know where they are and can call and text them. Applecare is cheap for them and they can use calculator, stop watch, set reminders for themselves. Its been fantastic and I'm going to avoid giving them phones for as long as possible.
Score: 14 Votes (Like | Disagree)
turbineseaplane Avatar
10 months ago
Parents, do your kids a mental health favor and just buy them a Casio G-Shock or something along those lines

Fun, durable, amazing battery life, loads of options of the look and feel ... doesn't try to rope you into "apps" and get you hooked on iOS crack as young as possible
Score: 13 Votes (Like | Disagree)
turbineseaplane Avatar
10 months ago

The lack of international roaming support for these kids watches drives me absolutely *******.
I have to think you're in a tiny minority that is upset their kids watch doesn't have "international roaming"
Score: 13 Votes (Like | Disagree)
poematik13 Avatar
10 months ago
They're definitely releasing a plastic watch SE in bold, childish colors this fall for $179
Score: 10 Votes (Like | Disagree)
dcingie Avatar
10 months ago
One side of the mouth: we need to stop tech addiction in children.
The other side:
Score: 9 Votes (Like | Disagree)