Netflix Starts Booting Subscribers Off Cheapest Basic Ads-Free Plan

Netflix is proceeding with its plan to discontinue its cheapest ad-free subscription tier, starting with the UK and Canada, with more countries inevitably to follow.

Netflix Smaller 2
The streaming giant has reportedly begun notifying users via on-screen messages about the last day they can access the service unless they upgrade. One Reddit user shared a notification they had received from the Netflix app, saying: "Your last day to watch Netflix is July 13th. Choose a new plan to keep watching." Customers are being prompted to instead choose the cheaper Standard with ads, or the more expensive Standard or Premium 4K plans.

In the UK, users are being informed that their £7.99 per month Basic plan has been discontinued and that they can sign up to the Standard with adverts plan for £4.99 or pay £10.99 for the Standard plan. The £10.99 plan includes access to 1080p streams, viewing on two devices simultaneously, and downloads on up to two devices. Meanwhile, the Standard with adverts tier still offers 1080p video quality but of course injects ads into streams.

Canadian subscribers are also receiving notifications about the last viewing day for their Basic plan. In Canada, the price increase is more significant, rising from $9.99 for the Basic plan to $16.49 for the Standard plan. Alternatively, users can save $4 by going with the Standard with Ads plan ($5.99).

The Basic plan, which costs $11.99 per month in the United States, has not been available to new subscribers since last year. In its early 2024 earnings call, Netflix announced its intention to retire its Basic plan in some countries where the ads plan has been introduced, starting with Canada and the UK in the second quarter, and then "taking it from there." Netflix said in May that its ad-supported streaming tier has 40 million global monthly active users, up 35 million from a year ago.

Tag: Netflix

Popular Stories

iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Launching This Year With One Thing in Common

Wednesday January 8, 2025 6:18 am PST by
It was recently reported that new Apple TV and new HomePod mini models will launch this year, and the devices are expected to have one thing in common. Bloomberg's Mark Gurman last month reported that the new Apple TV and the new HomePod mini will be equipped with Apple's own combined Wi-Fi and Bluetooth chip. Gurman said the chip supports Wi-Fi 6E, so that could end up being a key upgrade...
iPhone SE 4 Thumb 1

New iPhone SE and iPad 11 Launch Timing Allegedly Revealed by Leaker

Tuesday January 7, 2025 11:12 am PST by
A new iPhone SE and an iPad 11 might be coming very soon. In late December, a private account on X with a track record of leaking accurate iOS-related information said devices codenamed "V59" and "J481" will be released alongside iOS 18.3 and iPadOS 18.3. Bloomberg's Mark Gurman has previously reported that "V59" is a new iPhone SE, and that "J481" is a new entry-level iPad. iOS 15.3, iOS ...
M6 MacBook Pro Feature 1

5 Reasons to Wait for Next Year's MacBook Pro

Wednesday January 8, 2025 6:33 am PST by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
airpods pro 2 botw

Hearing a Mysterious Chime From Your AirPods Pro Case? It's a Feature

Thursday January 9, 2025 3:42 pm PST by
If you've been hearing a chiming sound from your AirPods Pro 2 case when the AirPods are charging, it's a feature that Apple added with the launch of Hearing Health last year. In a support guide, Apple says that the AirPods Pro may play a sound every so often while in the case to ensure the microphones and speakers are working as intended. From Apple: To help ensure that your AirPods...
iOS 18

Apple Releases iOS 18.2.1 With Bug Fixes

Monday January 6, 2025 10:07 am PST by
Apple today released iOS 18.2.1 and iPadOS 18.2.1, minor updates to the iOS 18 and iPadOS 18 operating systems. iOS 18.2.1 and iPadOS 18.2.1 come almost a month after Apple released iOS 18.2 and iPadOS 18.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, iOS 18.2.1...
airpods 4 blue

Apple's Student Offer With Free AirPods Returns in These Four Countries

Thursday January 9, 2025 7:18 am PST by
Apple's annual "Back to School" or "Back to Uni" promotion has returned this week in Australia, New Zealand, Brazil, and South Korea. From January 8 through March 13, qualifying higher-education students and staff in these countries can receive free AirPods 4 with Active Noise Cancellation with the purchase of any new MacBook Air, MacBook Pro, or iMac, or a free Apple Pencil Pro or Apple...
LG UltraFine 6K Display TB5

LG Unveils UltraFine 6K Display With Thunderbolt 5 Support

Tuesday January 7, 2025 3:56 am PST by
LG has shown off a new Ultrafine 6K monitor at CES 2025. The 32-inch display is the first of its kind to support Thunderbolt 5, which Apple introduced late last year with the launch of new Mac mini and MacBook Pro models powered by M4 Pro chips. Details are scant, but we do know that the LG UltraFine 6K monitor (model 32U990A) features a Nano IPS Black panel, delivering a wide color gamut...

Top Rated Comments

lanomds1 Avatar
27 weeks ago
The idea of paying to watch ads for me is insane. Even if it it only costs a 1 cent.

Capitalism at its finest.

edit: for those who disagree, well, keep defending a billionaire company while they charge you to watch ads the only moment you have to relax in your day while they increase their revenue and worsen your experience :)
Score: 98 Votes (Like | Disagree)
Zest28 Avatar
27 weeks ago
I believe Netflix once said that they can keep increasing prices and customers will stay.

It didn't work on me as I cancelled last year after the billionth price hike.
Score: 75 Votes (Like | Disagree)
aries81 Avatar
27 weeks ago
Cue lots of commenters saying how they’re glad they’ve cancelled long ago.
Score: 41 Votes (Like | Disagree)
laptech Avatar
27 weeks ago
I do not think there is any company out there who is not trying to screw over it's customers by finding ways to get more money out of them for less services.
Score: 40 Votes (Like | Disagree)
CarAnalogy Avatar
27 weeks ago
And the water temperature goes up another notch.

Less than five years until all streaming plans have ads.

It's cable TV all over again.
Score: 39 Votes (Like | Disagree)
Takeo Avatar
27 weeks ago
I cancelled my Netflix once 2 years ago. I haven’t missed it. The price now (for a firehose of true crime and reality crap I assume) is ridiculous.
Score: 34 Votes (Like | Disagree)