Some Apple Intelligence Features Likely to Require Paid Subscription
Apple eventually plans to turn some of its artificial intelligence features into paid services, similar to iCloud+ subscriptions, according to Bloomberg reporter Mark Gurman.
Writing in his latest Power On newsletter, Gurman said that while Apple Intelligence will be free to start, Apple's long-term plan is to launch something like "Apple Intelligence+," with extra features that users pay monthly fees to access.
Making its own AI features another services revenue stream should allow Apple to compensate for the slowing pace of hardware upgrades and make the company less reliant on hardware tweaks to drive its business, argues Gurman.
Apple is also expected to receive a cut of revenue whenever a user signs up to features offered by its AI partners, such as ChatGPT provided by OpenAI. Gurman says he expects Apple to agree a deal with Google and Anthropic to offer their AI services through its devices, with the former expected to be announced when Apple Intelligence launches in the fall as part of iOS 18, iPadOS 18, and macOS Sequoia.
Bloomberg previously reported that Apple has turned down an AI partnership with Facebook parent company Meta due to privacy concerns. Meanwhile, Apple is said to be seeking partnerships for the Chinese market, where ChatGPT and other similar AI services are not available.
Popular Stories
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers.
The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
You'd think things would be slowing down heading into the holidays, but this week saw a whirlwind of Apple leaks and rumors while Apple started its next cycle of betas following last week's release of iOS 26.2 and related updates.
This week also saw the release of a new Apple Music integration with ChatGPT, so read on below for all the details on this week's biggest stories!
Top Stories
i...
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu.
As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Apple is significantly increasing its reliance on Samsung for iPhone memory as component prices surge, according to The Korea Economic Daily.
Apple is said to be expanding the share of iPhone memory it sources from Samsung due to rapidly rising memory prices. The shift is expected to result in Samsung supplying roughly 60% to 70% of the low-power DRAM used in the iPhone 17, compared with a...
