Hackers Access Tile's Internal Tracking Tools, Customer Data

Tile, known for its Bluetooth tracking devices, was recently hacked, according to a report from 404 Media. A hacker was able to gain access to Tile's internal tools that are used for processing location data requests for law enforcement officers, and that gave the hacker customer names, addresses, email addresses, and phone numbers.

tile sticker feature
Data breaches are not uncommon these days, but Tile was not forthcoming about the attack and did not mention it until being contacted by 404 Media. The site learned about the breach from the hacker. Tile parent company Life360 published a statement about the attack on its website after being prompted to do so by 404 Media.

Similar to many other companies, Life360 recently became the victim of a criminal extortion attempt. We received emails from an unknown actor claiming to possess Tile customer information. We promptly initiated an investigation into the potential incident and detected unauthorized access to a Tile customer support platform (but not our Tile service platform). The potentially impacted data consists of information such as names, addresses, email addresses, phone numbers, and Tile device identification numbers. It does not include more sensitive information, such as credit card numbers, passwords or log-in credentials, location data, or government-issued identification numbers, because the Tile customer support platform did not contain these information types.

We believe this incident was limited to the specific Tile customer support data described above and is not more widespread. We take this event and the security of customer information seriously. We have taken and will continue to take steps designed to further protect our systems from bad actors, and we have reported this event and the extortion attempt to law enforcement. We remain committed to keeping families safe online and in the real world.

While no location information was obtained, the incident is alarming because of the nature of the tool that the hacker was able to access. The hacker was able to get into Tile's system using credentials from a former Tile employee, and was able to get into a tool that could be used to look up Tile customers by phone number. Part of that tool allowed for searching location history.

Tile told 404 Media that the hacker would not have been able to access location data from the platform that was attacked, but did not confirm whether the hacker had the appropriate authentication to perform a location request once the internal tool was accessed.

Tile is one of Apple's main competitors in the item tracking space, with Tile's trackers available as an alternative to Apple's AirTags.

Popular Stories

iOS 19 visionOS UI Elements

iOS 19 to Have Some of the 'Biggest' Design Changes in iPhone's History

Sunday March 16, 2025 10:35 am PDT by
Apple is planning some of the "biggest iOS and macOS redesigns in its history," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman reiterated that iOS 19 will have a visionOS-like design with more transparent interfaces:The new interfaces will adopt the design principles introduced in visionOS, the software for Apple's Vision Pro headset. That includes greater...
iphone 17 pro asherdipps

iPhone 17 Pro Max Rumors Allegedly Refer to 'iPhone 17 Ultra' Model

Friday March 14, 2025 7:56 am PDT by
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...
Bent iPhone Air Feature

Apple Canned Larger iPhone 17 Air Model Over Fears of Bendgate 2.0

Monday March 17, 2025 4:07 am PDT by
Apple prototyped a larger ultra-slim iPhone 17 Air with a 6.9-inch display, but ultimately decided not to go ahead with the device because of fears that it could be susceptible to bending, according to a new report. Bloomberg reporter Mark Gurman, writing in his latest Power On newsletter: When it first started work on the phone, it prototyped a device with a 6.9-inch screen — matching...
iphone 16 pro models 1

Apple's First Foldable iPhone Estimated to Cost Nearly Twice as Much as iPhone 16 Pro Max

Monday March 17, 2025 6:42 am PDT by
In an investor research note today with British bank Barclays, analyst Tim Long said Apple's first foldable iPhone could have a starting price in the $2,300 range in the United States, which would make it by far the most expensive iPhone model ever. If the first foldable iPhone starts at $2,299, that means it would cost nearly twice as much as the iPhone 16 Pro Max, which starts at $1,199. ...
iPhone 17 Air Size Feature

'iPhone 17 Air' Rumored to Start at $899 With Surprisingly Good Battery Life, Camera Control, and More

Sunday March 16, 2025 9:05 am PDT by
Bloomberg's Mark Gurman today shared some new details about the rumored iPhone 17 Air. In his Power On newsletter, Gurman said he was told that the device may start at roughly $899 in the U.S., which means that it would occupy the same price point as the iPhone 16 Plus. This would make sense, as it has been widely rumored that the Air model will take over the Plus model's spot in the iPhone...
General iOS Mail Feature

iOS 18.3.2 Broke iCloud Mail Delivery

Monday March 17, 2025 3:31 pm PDT by
The iOS 18.3.2 update that Apple released last week appears to have broken iCloud Mail for some users. There are multiple complaints on Reddit and the MacRumors forums from users who say that iCloud Mail is not able to push new iCloud emails to their iPhones after the iOS 18.3.2 update. Affected users say that despite having the correct settings enabled, new iCloud emails are not showing up...
iphone 16e usb c feature

'iPhone 17 Air' is Step Towards Slimmer iPhones Without USB-C Ports

Sunday March 16, 2025 9:36 am PDT by
Apple considered launching the iPhone 17 Air without a USB-C charging port, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said that while Apple ultimately decided against making the iPhone 17 Air its first iPhone model without a charging port, the idea is still on the table for future iPhone models. He said the iPhone 17 Air will "foreshadow a move to...
iphone 16 pro models 1

All Four iPhone 17 Models Rumored to Feature Upgraded 24-Megapixel Front Camera and More

Monday March 17, 2025 7:50 pm PDT by
All four iPhone 17 models launching later this year will feature an upgraded 24-megapixel front-facing camera, according to analyst Jeff Pu. In a research note today with investment firm GF Securities, Pu shared a chart in which he reiterated that the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will each be equipped with a 24-megapixel front camera. By comparison, all four ...

Top Rated Comments

jz0309 Avatar
10 months ago

Using credentials of a former employees is not hacking. Tile was the victim of a data breach.
Well, not disabling access of the account of a former employee to me means that that company doesn’t understand security, plain and simple
Score: 48 Votes (Like | Disagree)
Apple_Robert Avatar
10 months ago
Using credentials of a former employees is not hacking. Tile was the victim of a data breach.
Score: 32 Votes (Like | Disagree)
hieranonymous Avatar
10 months ago
Meanwhile Tile has been complaining Apple doesn’t give it higher-level system access.
Score: 29 Votes (Like | Disagree)
Apple_Robert Avatar
10 months ago

Well, not disabling access of the account of a former employee to me means that that company doesn’t understand security, plain and simple
I agree. It sounds like several people at Tile failed to do their job. No excuse for this kind of elementary data breach to have occurred not to mention having to be told about the data breach. Whomever is in charge of security need to be fired.
Score: 15 Votes (Like | Disagree)
Kierkegaarden Avatar
10 months ago
So “no location data was obtained” — but at the same time the hackers accessed customer names, addresses, emails, and phone numbers? Is this supposed to calm customers? I would never use this product.
Score: 14 Votes (Like | Disagree)
drumcat Avatar
10 months ago
Tile lost my business with their insistence on sealed batteries. Adios, Tile. Too late now.`
Score: 12 Votes (Like | Disagree)