Apple's Stock Price Reaches All-Time High After WWDC Announcements

Apple's stock price has crossed the $200 mark and reached a new all-time high in intraday trading, one day after the company unveiled its Apple Intelligence suite of AI features coming with iOS 18, iPadOS 18, and macOS Sequoia.

Apple WWDC24 Apple Intelligence hero 240610
Apple's stock price has split five times since the company went public, including on a 4-for-1 basis in 2020 most recently. This means that Apple's stock price would be over $45,000 today if it had never been split, and all other things being equal.

Generative AI has been a hot topic ever since ChatGPT debuted in 2022, and investors had been waiting for Apple to unveil its own plans for the technology.

Nvidia briefly surpassed Apple to become the world's second most valuable company last week, amid strong demand for its AI server chips, but Apple has now regained second place with a $3.1 trillion market cap as of writing. Apple now trails only Microsoft, which has a nearly $3.2 trillion market cap as of writing.

Apple Intelligence features are not included in the first developer betas of iOS 18, iPadOS 18, and macOS Sequoia, but they will be available this summer. Even when the features launch to the public later this year, they will still have a beta label. Read our coverage of the Apple Intelligence announcement to learn more about the new capabilities.

Tag: AAPL

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...

Top Rated Comments

iJulio Avatar
19 months ago
Apple Intelligence is going to be the “AI” that most normal people use day to day, and from what I saw during the presentation yesterday, a lot of it is simple and makes sense for it’s use case.
Score: 39 Votes (Like | Disagree)
spazzcat Avatar
19 months ago
Wait people were claiming the 2% dip yesterday was the end of Apple.
Score: 37 Votes (Like | Disagree)
nicolas_s Avatar
19 months ago
But people said on social media that it was the worst WWDC ever, how is it possible?
Score: 21 Votes (Like | Disagree)
JordanCautious Avatar
19 months ago
I’m ngl. I think Apple has the branding down. “Apple Intelligence” takes away the corporate feel of ‘AI’ and the tagline “AI for the rest of us” is smart. Also the fact that it’s opt-in is amazingly smart. Now we just need to see the execution's of the AI itself. Or I should say, Siri 2.0.

Personally, I think the underreported fact that GPTK2 has AVX support is enough to buy some stock cause that could significantly improve Mac Gaming
Score: 19 Votes (Like | Disagree)
Macisawesome Avatar
19 months ago

('https://www.macrumors.com/2024/06/11/aapl-all-time-high-wwdc-2024/')

Apple's stock price has crossed the $200 mark and reached a new all-time high .
Funny the people that were posting on here yesterday said stock was tanking,
wonder where they are now
Score: 18 Votes (Like | Disagree)
Apple Fan 2008 Avatar
19 months ago
I remember people losing it over the 2% dip yesterday.
Score: 17 Votes (Like | Disagree)