Qualcomm Enlists 'I'm a Mac' Ad Star for Snapdragon PC Skit

Justin Long, the face of Apple's iconic "I'm a Mac" commercials, now stars in a short Qualcomm skit promoting Snapdragon-powered PCs.


At the Computex 2024 keynote, Qualcomm unveiled the new skit featuring Long, who is well-known for his role in Apple's "Get a Mac" commercials nearly two decades ago. Long is depicted as being overwhelmed by a barrage of notifications about app compatibility, low disk space, and battery issues in macOS, prompting him to search for an alternative in the form of a Windows on ARM PC. The ad concludes with Long stating, "Things change," a sentiment echoed by Qualcomm CEO Cristiano Amon during the event's closing remarks. Qualcomm's Snapdragon X Elite chips debut in new Copilot Plus PCs on June 18.

Long's participation in the skit is the latest development in a series of marketing strategies where tech companies use his association with the "I'm a Mac" persona to promote their products. The trend began in 2017 when Huawei featured Long in an ad for its Mate 9 smartphone. In 2021, Intel also employed Long to create commercials that praised PCs and mocked various aspects of Apple's M1 MacBooks, including the Touch Bar and its limited color options.

Apple launched the original "Get a Mac" ad campaign in 2006. Long played a personified Mac, characterized as easygoing and efficient, while John Hodgman portrayed a PC, depicted as conformist and prone to problems like viruses and system crashes. The ads ran for three years and consisted of 66 different commercials, although Long revealed in 2019 that approximately 300 were filmed.

Popular Stories

Generic iOS 18

Apple Announces iOS 18.2 Launching Today With These New Features

Wednesday December 11, 2024 5:23 am PST by
Apple has announced that iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 will be released today following more than six weeks of beta testing. For the iPhone 15 Pro and iPhone 16 models, the update introduces additional Apple Intelligence features, including Genmoji for creating custom emoji, Image Playground and Image Wand for generating images, and ChatGPT integration for Siri. There is also ...
Generic iOS 18

Apple Seeds Second Release Candidate Versions of iOS 18.2 and More With Genmoji, Image Playground and ChatGPT Integration

Monday December 9, 2024 10:06 am PST by
Apple today seeded the second release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS 15.2 updates to developers and public beta testers for testing purposes, a week after releasing the first RCs. The first iOS 18.2 RC had a build number of 22C150, while the second RC's build number is 22C151. Release candidates represent the final version of beta software that's expected to see a ...
iPhone SE 4 Single Camera Thumb 3

iPhone SE 4 Said to Feature 48MP Rear Lens, 12MP TrueDepth Camera

Monday December 9, 2024 4:48 am PST by
Apple's forthcoming iPhone SE 4 will feature a single 48-megapixel rear camera and a 12-megapixel TrueDepth camera on the front, according to details revealed in a new Korean supply chain report. ET News reports that Korea-based LG Innotek is the main supplier of the front and rear camera modules for the more budget-friendly ~$400 device, which is expected to launch in the first quarter of...
Apple MacBook Pro M4 hero

MacBook Pros With OLED Displays Won't Have a Notch, Roadmap Shows

Monday December 9, 2024 7:36 am PST by
Apple plans to remove the notch from the MacBook Pro in a few years from now, according to a roadmap shared by research firm Omdia. The roadmap shows that 14-inch and 16-inch MacBook Pro models released in 2026 will have a hole-punch camera at the top of the display, instead of a notch. It is unclear if there would simply be a pinhole in the display, or if Apple would expand the iPhone's...
vipps nfc tap to pay iphone

World's First Apple Pay Alternative for iPhone Launches in Norway

Monday December 9, 2024 1:28 am PST by
Norwegian payment service Vipps has become the world's first company to launch a competing tap-to-pay solution to Apple Pay on iPhone, following Apple's agreement with European regulators to open up its NFC technology to third parties. Starting December 9, Vipps users in Norway can make contactless payments in stores using their iPhones. The service initially supports customers of SpareBank...
New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Friday December 6, 2024 4:42 am PST by
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
Apple Watch Series 10 lineup 240909 feature

Apple Watch Could Get Blood Pressure Monitoring in 2025

Tuesday December 10, 2024 11:51 am PST by
Apple is ramping up work on a blood pressure monitoring feature for the Apple Watch and it could be ready as soon as 2025, reports Bloomberg's Mark Gurman. Blood pressure monitoring is a health addition that Apple has been working on for the last several years, and based on rumors, Apple wanted to debut it in 2024. The feature would not provide exact systolic and diastolic blood pressure...
macOS Sequoia Night Feature

Apple Releases macOS Sequoia 15.2 With New Apple Intelligence Features

Wednesday December 11, 2024 10:02 am PST by
Apple today released macOS Sequoia 15.2, the second update to the macOS Sequoia operating system that was released in September. macOS Sequoia 15.2 comes over a month after the release of macOS Sequoia 15.1. Mac users can download the ‌macOS Sequoia‌ update through the Software Update section of System Settings. macOS Sequoia 15.2 adds Image Playground, an app that lets you create...

Top Rated Comments

The Doctor11 Avatar
27 weeks ago
The time stamp in the video you’re looking for is 1:17:07
Score: 22 Votes (Like | Disagree)
capamac Avatar
27 weeks ago
Long is an actor, who is paid to act. I'm sure he'd have no hesitation to appear in Mac ads tomorrow so long as he's paid.
Score: 17 Votes (Like | Disagree)
lkrupp Avatar
27 weeks ago
That companies like Qualcomm, Samsung and others use Apple related themes and copy certain aspects of Apple advertising is a testament to Apple’s influence on and dominance of the public’s mindset. I distinctly remember when the Bondi Blue iMac was released. Within months you were seeing the same industrial design in all manner of products from blenders to electronics. Apple has been the one to beat for a long time now.
Score: 16 Votes (Like | Disagree)
Sai Zelion Avatar
27 weeks ago
In the immortal words of Dave Chappelle, "I don't even know why people listen to me. I'll say anything. I've done commercials for Coke and Pepsi. I don't give a f*ck what comes out of my mouth. Whatever it takes, that's what i'm saying. Ya wanna know the truth? Can't taste the difference. All I know is Pepsi paid me more so.... it takes better. It's pretty much how the game goes!"

Attachment Image
Score: 12 Votes (Like | Disagree)
djcerla Avatar
27 weeks ago

overwhelmed by a barrage of notifications about app compatibility, low disk space, and battery issues in macOS
I don't have any of that
Score: 12 Votes (Like | Disagree)
stinksroundhere Avatar
27 weeks ago
Step up the game

Score: 9 Votes (Like | Disagree)