Qualcomm Enlists 'I'm a Mac' Ad Star for Snapdragon PC Skit

Justin Long, the face of Apple's iconic "I'm a Mac" commercials, now stars in a short Qualcomm skit promoting Snapdragon-powered PCs.


At the Computex 2024 keynote, Qualcomm unveiled the new skit featuring Long, who is well-known for his role in Apple's "Get a Mac" commercials nearly two decades ago. Long is depicted as being overwhelmed by a barrage of notifications about app compatibility, low disk space, and battery issues in macOS, prompting him to search for an alternative in the form of a Windows on ARM PC. The ad concludes with Long stating, "Things change," a sentiment echoed by Qualcomm CEO Cristiano Amon during the event's closing remarks. Qualcomm's Snapdragon X Elite chips debut in new Copilot Plus PCs on June 18.

Long's participation in the skit is the latest development in a series of marketing strategies where tech companies use his association with the "I'm a Mac" persona to promote their products. The trend began in 2017 when Huawei featured Long in an ad for its Mate 9 smartphone. In 2021, Intel also employed Long to create commercials that praised PCs and mocked various aspects of Apple's M1 MacBooks, including the Touch Bar and its limited color options.

Apple launched the original "Get a Mac" ad campaign in 2006. Long played a personified Mac, characterized as easygoing and efficient, while John Hodgman portrayed a PC, depicted as conformist and prone to problems like viruses and system crashes. The ads ran for three years and consisted of 66 different commercials, although Long revealed in 2019 that approximately 300 were filmed.

Popular Stories

iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Generic iOS 18

iOS 18.3 Coming Soon: Here's What's New

Monday January 13, 2025 5:33 am PST by
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope. Below, we outline what is new in iOS 18.3 so far. The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
HomePod mini and Apple TV

HomePod Mini 2 and New Apple TV Launch Timeframe Narrowed Down

Sunday January 12, 2025 4:11 pm PST by
Bloomberg's Mark Gurman recently reported that Apple plans to release new HomePod mini and Apple TV models this year, and now he has provided a more precise timeframe. In his Power On newsletter today, Gurman said Apple is currently aiming to launch the new HomePod mini and Apple TV models "toward the end of the year." That timeframe suggests the devices will be released at some point...
new magsafe charger

Apple Releases Updated MagSafe Charger Firmware

Tuesday January 14, 2025 11:30 am PST by
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number. The 2024 MagSafe charger was...
se 4 for 2025

When to Expect the iPhone SE 4 or So-Called 'iPhone 16E' to Launch

Friday January 10, 2025 9:20 am PST by
Apple is widely rumored to be planning a new iPhone SE, and multiple sources lately have commented on the device's launch timing. The latest word comes from Apple supply chain analyst Ming-Chi Kuo. In a blog post today, he said the device will be released around the middle of the first half of 2025. In other words, around the quarter mark of 2025. That means the next iPhone SE will likely be ...
AppleEventLogoFeature

Apple Focusing on These Eight New Low-Cost Devices in 2025

Saturday January 11, 2025 1:00 am PST by
Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect. With advancements like Apple Intelligence and all-new in-house chip designs, Apple is reportedly looking to enhance many of its budget-friendly offerings, ensuring they remain competitive in an increasingly crowded market. These updates also indicate a slight...
airpods pro 2 gradient

AirPods Pro 3 Expected This Year: Here's What We Know

Wednesday January 8, 2025 7:05 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
General Apps Messages Redux

Phishing Attacks Use This Simple Trick to Defeat iPhone Message Security

Monday January 13, 2025 6:11 am PST by
A new social engineering tactic is being used by cybercriminals to trick iPhone users into disabling iMessage's built-in phishing protection, in a bid to expose them to malicious links and scams, according to BleepingComputer. The scam exploits a security feature in iMessage that automatically disables links from unknown senders. Apple told the outlet that when users reply to these messages...

Top Rated Comments

The Doctor11 Avatar
8 months ago
The time stamp in the video you’re looking for is 1:17:07
Score: 22 Votes (Like | Disagree)
capamac Avatar
8 months ago
Long is an actor, who is paid to act. I'm sure he'd have no hesitation to appear in Mac ads tomorrow so long as he's paid.
Score: 17 Votes (Like | Disagree)
lkrupp Avatar
8 months ago
That companies like Qualcomm, Samsung and others use Apple related themes and copy certain aspects of Apple advertising is a testament to Apple’s influence on and dominance of the public’s mindset. I distinctly remember when the Bondi Blue iMac was released. Within months you were seeing the same industrial design in all manner of products from blenders to electronics. Apple has been the one to beat for a long time now.
Score: 16 Votes (Like | Disagree)
Sai Zelion Avatar
8 months ago
In the immortal words of Dave Chappelle, "I don't even know why people listen to me. I'll say anything. I've done commercials for Coke and Pepsi. I don't give a f*ck what comes out of my mouth. Whatever it takes, that's what i'm saying. Ya wanna know the truth? Can't taste the difference. All I know is Pepsi paid me more so.... it takes better. It's pretty much how the game goes!"

Attachment Image
Score: 12 Votes (Like | Disagree)
djcerla Avatar
8 months ago

overwhelmed by a barrage of notifications about app compatibility, low disk space, and battery issues in macOS
I don't have any of that
Score: 12 Votes (Like | Disagree)
stinksroundhere Avatar
8 months ago
Step up the game

Score: 9 Votes (Like | Disagree)