Gurman: No Hardware at WWDC, Next Apple TV No Longer Coming Soon

Bloomberg's Mark Gurman does not expect Apple to announce any new hardware during its WWDC 2024 keynote on June 10.

apple tv 4k yellow bg feature
"There's no hardware slated to be announced at WWDC, unless Apple unexpectedly previews a new device launching later (to be clear: I don't expect that)," said Gurman, in his Power On newsletter today.

Notably, Gurman now says a new Apple TV model "isn't imminent," despite previously reporting that Apple was aiming to release a new Apple TV in the first half of 2024. The current Apple TV was introduced in October 2022.

Here is when the previous five Apple TV models were announced:

  • Third-generation Apple TV 4K: October 2022
  • Second-generation Apple TV 4K: April 2021
  • First-generation Apple TV 4K: September 2017
  • Apple TV HD: September 2015
  • Third-generation Apple TV: March 2012

The next Apple TV is rumored to feature a faster processor than the current A15 Bionic chip, and even lower pricing. Apple analyst Ming-Chi Kuo suggested that the next Apple TV could have a $99 starting price in the U.S., down from $129 currently.

No major design changes have been rumored for the next Apple TV specifically, but Gurman said Apple has considered adding a built-in camera to a future model. tvOS 17 added a FaceTime app to the Apple TV, allowing for users to have video calls on the TV, but this currently requires using the rear camera on a connected iPhone or iPad.

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature Single Camera 2 Redux

Top 5 Apple Products to Look Forward to in 2025

Friday December 20, 2024 2:22 pm PST by
It's looking like 2025 is going to be an important year for Apple, with the company planning to revamp the iPhone, push further into smart home products, and improve Apple Intelligence. There are tons of new products rumored for 2025, including new iPhones, M4 Macs, a smart home command center, and much more. We've highlighted the top five Apple products that will have the biggest impact in...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...

Top Rated Comments

GrayFlannel Avatar
7 months ago
It seems he has all his bases covered.
Score: 42 Votes (Like | Disagree)
abatabia Avatar
7 months ago
As I keep saying and feeling, software needs work, hardware does not
Score: 42 Votes (Like | Disagree)
turbineseaplane Avatar
7 months ago
Bummer
There goes my outside hope for the iPad Mini 7, some M4 MacBooks or an updated Apple TV

Sounds like a entire presentation about "AI stuff coming later this year"
?

Major "meh" for me

So many product lines are just in really weird spots of "not much has happened in a long time"
Apple seems to have really screwed the pooch with Car & VR headset distractions and now trying to throw an AI hail mary
Score: 37 Votes (Like | Disagree)
nfl46 Avatar
7 months ago
Hardware isn’t Apple’s problem, it’s software. Most of their devices have processors that are more than enough to last many years but the software is lackluster. The iPad is a prime example…all that hardware power but nothing on the software side to take advantage of it.
Score: 35 Votes (Like | Disagree)
Crow_Servo Avatar
7 months ago
IMO, WWDC should be just about software. As fun as it is for Apple to announce hardware, it feels weird to me when they do it at this software event.

Plus, I never expected the Apple TV to be refreshed at this time. That rumor didn’t make sense to me, since I’d anticipate an A18 or A19 chip in the next Apple TV, depending on when it is released.
Score: 27 Votes (Like | Disagree)
MayaUser Avatar
7 months ago
at this point Gurman is 100% right
Score: 23 Votes (Like | Disagree)