iPhone Sales Recover in China Amid Surge in Smartphone Demand
Apple's iPhone sales in China surged by 52% in April, reflecting a significant rebound driven by aggressive price cuts and renewed consumer demand, Bloomberg reports.
![iphone 15 series store](https://images.macrumors.com/t/fGb4JN1em8MRRzdiQBeyXEjRBLI=/400x0/article-new/2023/09/iphone-15-series-store.jpg?lossy)
The surge in shipments from 2.3 million units in April 2023 to 3.5 million units in April 2024, revealed in data from the China Academy of Information and Communications Technology (CAICT), follows a series of strategic price reductions from Apple aimed at boosting sales in the region. The iPhone's recovery in China is part of a broader resurgence in the smartphone market, which saw overall sales rise by 25.5% to 22.7 million units in April. The CAICT data revealed that iPhone sales contributed significantly to this growth.
This change comes after a challenging start to the year for Apple in China, where the company experienced a 37% slump in sales during the first two months of 2024. The recovery began in March with a 12% increase in shipments, continuing into April.
Apple's comeback strategy in China involved substantial discounts on iPhones, with price cuts reaching up to 2,300 yuan (approximately $318) on its official Tmall site. These discounts, which are double those initially offered in February, were part of an aggressive campaign to compete with local companies like Huawei.
Bloomberg noted that Apple's market share in China may soon stabilize, as consumer interest in upgrading to new iPhone is increasing. A recent survey indicated that more than half of Chinese consumers are willing to spend over 4,000 yuan (approximately $550) on their next phone, a significant rise from the 33% who currently use premium handsets. This trend toward "premiumization" is expected to benefit Apple just four months away from the debut of the iPhone 16 lineup.
Popular Stories
Apple's upcoming iOS 18 software update is packed with features for supported iPhones, but it also promises to make your AirPods Pro experience better with a handful of sophisticated new capabilities that draw from machine learning improvements and AI enhancements. The following five AirPods Pro features are expected to arrive later this year, when iOS 18 is released to the general public in ...
There appears to be an ongoing outage with international roaming across multiple cellular networks, with Verizon, AT&T, and T-Mobile customers abroad complaining about the issue on social networks and cellular community forums. Customers traveling internationally have been without service since late Wednesday for hours at a time, with many losing cellular, text, and data. That has left many...
Apple is rumored to be planning a revamp of the Apple Watch for the device's tenth anniversary, and 91mobiles claims to have sourced CAD renders of what could be the "Apple Watch X" or Apple Watch Series 10 from industry insiders. The site claims that the renders are of a "larger" model featuring a 2-inch display. The current Apple Watch Series 9 has a 1.7-inch display, while the Apple Watch ...
Apple is working on technology to simplify iPhone battery replacement that could debut later this year, The Information reports. Alleged iPhone 16 Pro battery with new metal casing. The move comes in response to a new EU law requiring smartphone manufacturers to ensure batteries can be replaced by owners using easily accessible tools by 2025. According to sources involved in the iPhone's...
Apple today released new firmware update for several products, including the Lightning and USB-C versions of the AirPods Pro 2, the first-generation AirPods Pro, the AirPods Max, the second and third-generation AirPods, the Beats Fit Pro, and the PowerBeats Pro. The second-generation AirPods Pro models, the PowerBeats Pro, and the Beats Fit Pro now have firmware version 6F8, up from 6F7,...
The M4 iPad Pro models that Apple released earlier this year have a display upgrade option that allows you to purchase nano-texture display glass, which is supposed to cut down on glare. Subscribe to the MacRumors YouTube channel for more videos. We've already reviewed the iPad Pro, but we thought we'd revisit the nano-texture glass upgrade to see if it's worth the purchase price. First...